Department

Marketing

Reports To

Marketing Manager / Creative Head

Job Summary

We are looking for a highly creative, innovative, and detail-oriented Graphic Designer & Video Editor to join our marketing team. The ideal candidate should have a strong eye for design, expertise in video editing, and proficiency with modern AI-powered creative tools. The role involves creating impactful visual content for digital, print, websites, and social media while maintaining a consistent brand identity.

The candidate will be responsible for designing marketing collateral, website graphics, social media creatives, promotional videos, motion graphics, product demonstrations, corporate presentations, and multimedia content that supports the company's branding and marketing initiatives.

Key Responsibilities

Graphic Design

Design high-quality social media creatives, banners, advertisements, brochures, flyers, posters, presentations, infographics, and marketing materials.
Create website banners, landing page graphics, UI assets, icons, illustrations, and email marketing creatives.
Design print-ready artwork for catalogs, standees, exhibition booths, event branding, and promotional materials.
Develop branding assets including logos, brand guidelines, and visual identity elements.
Ensure brand consistency across all digital and print communication.

Video Editing & Motion Graphics

Edit promotional videos, product demonstrations, explainer videos, customer testimonials, corporate videos, interviews, and event highlights.
Create engaging Instagram Reels, YouTube Shorts, LinkedIn videos, Facebook videos, and other short-form content.
Produce motion graphics, logo animations, kinetic typography, animated explainers, and visual effects.
Add transitions, subtitles, sound effects, background music, color correction, and color grading.
Optimize videos for different platforms, resolutions, and aspect ratios.

AI-Powered Creative Production

Utilize AI tools to accelerate content creation, concept generation, image enhancement, background removal, voice generation, and video production.
Generate creative concepts, mockups, and visual assets using AI-assisted design platforms.
Explore emerging AI technologies to improve creative workflows and productivity.

Collaboration

Work closely with the marketing, content, sales, product, and development teams to execute creative campaigns.
Participate in brainstorming sessions for branding, product launches, advertising campaigns, and social media strategies.
Coordinate with printers, vendors, photographers, and freelancers when required.
Stay updated with the latest design trends, AI tools, animation techniques, and industry best practices.

Required Skills

Proficiency in Adobe Photoshop, Illustrator, and InDesign.
Strong expertise in Adobe Premiere Pro and After Effects.
Experience with Figma, Adobe XD, and CorelDRAW.
Proficiency in AI-powered creative tools such as Adobe Firefly, ChatGPT, Google Gemini.
Strong understanding of typography, color theory, composition, branding, layout design, and visual hierarchy.
Knowledge of motion graphics, animation, color grading, and visual storytelling.
Familiarity with audio editing using Adobe Audition or similar software.
Ability to create creatives optimized for websites, social media, email campaigns, digital advertisements, and print media.
Excellent creativity, communication, problem-solving, attention to detail, and time management skills.
Ability to manage multiple projects while meeting deadlines in a fast-paced environment.

Qualifications

Bachelor's degree or diploma in Graphic Design, Multimedia, Animation, Visual Communication, Fine Arts, or a related field.
1–4 years of experience in graphic design and video editing.
Freshers with an exceptional portfolio are encouraged to apply.

Preferred Skills

Experience in branding, advertising, digital marketing, and corporate communications.
Basic photography, videography, and lighting knowledge.
Understanding of UI/UX design principles and responsive design.
Knowledge of social media platform specifications, digital advertising creatives, and current content trends.
Experience with project management and collaboration tools such as Trello, Jira, Asana, or ClickUp.

Key Performance Indicators (KPIs)

Timely delivery of creative projects.
Quality, originality, and consistency of designs and videos.
Brand consistency across all marketing and communication materials.
Creative contribution to marketing campaigns and product launches.
Social media engagement generated through visual content.
Minimal revisions due to design errors.
Effective collaboration with internal teams and stakeholders.
Ability to meet campaign deadlines and project timelines.

What We Offer

Competitive salary with performance-based incentives.
Career growth and continuous learning opportunities.
A collaborative, innovative, and creative work environment.
Exposure to branding, AI, digital marketing, and multimedia projects.
Access to the latest creative software and AI-powered design tools.
Opportunity to work on high-impact campaigns across multiple industries.

Portfolio Requirement

Candidates Must Submit a Portfolio That Includes

Branding and logo designs
Social media creatives
Marketing collateral
Website and UI graphics
Motion graphics and animations
Promotional videos and reels
Corporate presentations
Print design samples

Applications without a portfolio may not be considered.