At Siemens Digital Industries Software, you will join a globally distributed team leading the future of people-first marketing. This role focuses on driving demand through our channel ecosystem by executing targeted marketing programs with both regional and global impact.

About the Role:

As a Channel Field Marketing Manager, you will work closely with channel sales leadership and partners to identify growth opportunities, activate campaigns, and increase partner-driven pipeline. You will take a proactive, data-informed approach to engaging partners and reactivating dormant accounts, ensuring our Xcelerator portfolio is effectively positioned and adopted in the market.

You will be encouraged to innov

Roles & Responsibilities

Align with channel sales leadership to define regional priorities, target accounts, and the required marketing impact on partner-driven pipeline and revenue
Drive and execute regional channel marketing plans that support strategic growth goals, including partner activation, demand generation, and account expansion
Identify and activate high-potential opportunities, including targeting disengaged or dormant accounts and launching re-engagement campaigns
Execute localized campaigns targeting SMBs, ensuring effective use of global content and adapting for regional needs and partner demand fulfillment
Partner with Channel sales, Global Industry planners, and Zone teams to align investment priorities and select programs with the highest ROI
Ensuring marketing programs translate into viable opportunities for partners
Own performance tracking across the demand waterfall, including partner-led pipeline, progression, and conversion
Provide regional channel insights and act as the voice of the region to content and central teams
Collaborate with Data and Content teams to optimize targeting, spend, and campaign effectiveness
Communicate clearly across stakeholders to ensure alignment and visibility into plans and results

Skills & Abilities Required

Strong understanding of channel marketing and partner-driven demand generation
Ability to translate sales priorities into executable marketing programs
Experience working across regional teams, partners, and cross-functional stakeholders
Analytical mindset with the ability to use data to drive decisions
Strong communication and stakeholder influence skills
Ability to operate proactively and independently

Key Requirements

Deep understanding of the B2B sales cycle, especially in partner-led models
Experience driving pipeline through partners including campaign adoption and opportunity creation
Familiarity with B2B demand generation and revenue waterfall metrics
Ability to align strategy to execution and deliver results on time and within budget
Strong project management discipline
Experience in inbound and account-based marketing
Highly collaborative and adaptable

Measures of Success

New partner-generated opportunities
Workable opportunities delivered to partners
Channel pipeline contribution and progression
Conversion of re-engaged dormant accounts

Education & Experience

Undergraduate degree in Marketing or Business preferred. Proven experience in B2B software marketing, ideally with channel or partner marketing exposure.

We are Siemens

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow! We offer a comprehensive reward package which includes a competitive basic salary, bonus scheme, generous holiday allowance, pension, and private healthcare.

Siemens Software. Transform every day.

APAC Zone Channel Field Marketing Manager