google sheets , Excel, Instant Forms, Lookalike Audiences, Custom Audiences, Meta Pixel, Meta Ads Manager, Meta Ads, Meta Lead Ads

Google Analytics, Google Ads Search Display Performance Max, Landing page and funnel best practices, Excel Sheets, UTMs and basic attribution, LinkedIn Ads Sponsored Content Lead Gen Forms automated bidding, Conversion tracking pixels tags events, AI-based PPC features and tools for bidding audience optimization and creative testing