The Channel Strategy team leads Shopee's efforts in building and scaling cross-channel collaborations with key external platforms. From opportunity scoping to go-to-market planning and performance tracking, the team works cross-functionally to plan data-based growth initiatives, drive seamless user experiences, and expand our channels across Shopee's markets in Southeast Asia, Taiwan, and Brazil. Data and insights are at the core of our strategy - we closely track traffic metrics, analyse performance, monitor competitive trends, and deliver actionable recommendations to support informed business planning and decision-making.

Job Description:

1. Strategy & Initiative Development

Design, plan, and execute data-driven growth initiatives across multiple marketing channels (e.g., Google, Meta, TikTok, DSPs)
Translate business objectives into actionable strategies and testable hypotheses
Identify opportunities to improve full-funnel performance and user engagement

2. Experimentation & Optimisation

Develop and run structured experiments to validate new ideas, channels, and features
Deep dive into performance data to evaluate impact, extract insights, and define next steps for scaling or iteration
Build frameworks for testing and learning across different markets and business needs

3. Cross-functional Collaboration

Partner closely with internal stakeholders (marketing channels, product, analytics, and creative teams) to develop and execute integrated full-funnel strategies
Align on priorities, ensure smooth rollout of initiatives, and drive end-to-end project ownership

4. Innovation & New Opportunities

Explore and implement new and innovative approaches to engage users and improve marketing efficiency
Stay up to date with the latest trends in digital marketing, including Social, Search, and emerging platforms
Identify and pilot new channels, tools, and partnership opportunities

5. AI & Automation Enablement

Leverage AI and automation tools to improve campaign performance, workflow efficiency, and decision-making processes
Collaborate with internal teams to integrate scalable solutions into marketing operations

Requirements:

Bachelor's degree in Business, Marketing, Business Analytics, or related disciplines; A master's degree is advantageous but not required
Minimum 2 years of experience in digital marketing; experience in e-commerce industry is a plus
Strong understanding of digital advertising channels, including ad networks, OEMs, DSPs, and mobile marketing. Good knowledge of attribution platforms, AI, automation, or marketing technology solutions
Strong stakeholder management skills and the ability to translate data into actionable business recommendations
Strong analytical and project management skills with a data-driven approach to problem-solving
Excellent communication and relationship management skills with the ability to collaborate effectively with internal stakeholders and external partners

Channel Strategy Associate/Senior Associate, Regional Brand & Growth Marketing