Project Role : Program/Project Management Lead

Project Role Description : Manage overall delivery of a program or project to achieve business outcomes. Define project scope and monitor execution of deliverables. Communicate across multiple stakeholders to manage expectations, issues and outcomes.

Must have skills : Go-to-Market Strategies

Good to have skills : NA

Minimum 5 Year(s) Of Experience Is Required

Educational Qualification : 15 years full time education

GTM Program Manager

Role Overview

The GTM Program Manager converts defined GTM strategy into executable, measurable programs that drive revenue. This role owns the operationalization of cross-sell motions, new logo plays, vertical campaigns, ABM initiatives, and regional outbound programs — end to end, from design through measurement.

THE OBJECTIVE

Own program execution across the GTM motion portfolio, ensuring plays are configured in Salesforce and the wider GTM stack, campaigns are tracked, and each iteration improves based on performance data sourced from Area 3.

Key Responsibilities

Translate GTM strategy into target account and contact definitions for each play, sourced from the GTM Intelligence team

Configure play execution in Salesforce, Salesloft, and the broader GTM technology stack

Implement campaign tracking and adoption monitoring for all active programs

Coordinate delivery across Sales, Marketing, SDR, and Ops to ensure program alignment and on-time execution

Produce post-play measurement reports and recommendations that feed into the next iteration

Own the program calendar, balancing competing GTM motions across segments and regions

Partner with the AI Platform Developer team to automate program workflows where possible

Maintain a clear program backlog and communicate status to senior stakeholders

Skills & Experience Required

5–8 years of program or project management experience in a GTM, Revenue, or Marketing Operations context

Strong GTM motion literacy including ABM, outbound, cross-sell, and new logo plays

Hands-on experience with Salesforce for program configuration and tracking

Proficiency with sales engagement platforms (Salesloft, Outreach, or equivalent)

Cross-functional stakeholder management across Sales, Marketing, SDR, and Operations

Structured thinker with strong written and verbal communication skills

Comfort working with data and dashboards to measure program performance

NICE TO HAVE

Experience designing and running ABM programs at scale

Familiarity with marketing automation platforms (Marketo, HubSpot)

PMP or equivalent project management certification