Senior Performance Marketing Manager

Location: Mumbai

Work Mode: Hybrid

Experience Required: 5+ years

Employment Type: Full-time

About Digitalise Me

Digitalise Me is a growth-focused digital marketing agency helping ambitious brands scale through performance marketing, creative strategy, branding, websites and digital commerce.

We are looking for an exceptional Senior Performance Marketing Manager who is highly analytical, commercially aware and deeply hands-on with both Meta Ads and Google Ads.

This position is for someone who can personally enter an ad account, identify what is working, diagnose what is not and build a clear strategy to improve revenue, ROAS, lead quality and customer acquisition efficiency.

The Role

You will be responsible for planning, launching, managing and scaling paid advertising campaigns for lead-generation and e-commerce businesses.

You should be equally comfortable building campaigns from scratch, analysing large data sets, presenting performance insights to clients and making daily optimisation decisions inside advertising platforms.

This is not a coordination-only or delegation-based position. We are looking for a performance marketer who remains actively involved in campaign execution.

Key Responsibilities

Plan, launch and optimise performance marketing campaigns across Meta Ads and Google Ads
Manage campaigns for both lead generation and e-commerce sales
Build full-funnel acquisition strategies across awareness, consideration, conversion and remarketing
Conduct audience research, keyword research, competitor analysis and media planning
Manage Google Search, Shopping, Performance Max, Display, YouTube and remarketing campaigns
Manage Meta prospecting, retargeting, catalogue, Advantage+ Shopping and lead-generation campaigns
Continuously improve ROAS, CAC, CPA, CPL, conversion rate and lead quality
Analyse campaign performance and convert data into clear, actionable recommendations
Create structured testing plans for audiences, creatives, offers, landing pages and bidding strategies
Work closely with creative, content, website and client servicing teams
Prepare campaign reports, performance forecasts and monthly growth plans
Set up and audit conversion tracking through GA4, Google Tag Manager, Meta Pixel and Conversion API
Identify landing-page and funnel improvements that can increase conversions
Monitor budgets, pacing and account profitability across multiple client accounts
Present strategies, results and next steps confidently to clients and internal stakeholders
Stay updated with platform changes, attribution developments and performance marketing best practices

Mandatory Requirements

Minimum 5 years of hands-on performance marketing experience
Strong practical experience managing both Meta Ads and Google Ads
Proven experience generating qualified leads for service-based or high-consideration businesses
Proven experience driving online sales for e-commerce brands
A portfolio or documented case studies demonstrating measurable campaign results
Experience managing meaningful monthly advertising budgets
Strong understanding of campaign structure, bidding, attribution, tracking and funnel optimisation
Ability to analyse data beyond surface-level metrics such as impressions and clicks
Strong understanding of business metrics including ROAS, MER, CAC, LTV, CPA, CPL and conversion rate
Advanced working knowledge of Google Analytics 4, Google Tag Manager, Looker Studio and Google Merchant Center
Experience with remarketing, customer-list audiences, lookalike audiences and catalogue advertising
Strong Excel or Google Sheets skills
Excellent communication, problem-solving and presentation abilities
Ability to manage multiple accounts, priorities and deadlines independently
Must be based in Mumbai and comfortable working in a hybrid environment

What We Will Look for in Your Portfolio

Your portfolio should clearly explain:

The business or campaign objective
The advertising platforms you personally managed
The monthly or total advertising budget
The strategy and campaign structure you implemented
The challenges you identified
The optimisations you personally executed
The final results achieved
Metrics such as revenue, ROAS, CAC, CPL, CPA, lead quality or conversion-rate improvement

Screenshots without context will not be considered a complete case study.

Preferred Qualifications

Experience working in a performance marketing agency
Experience managing multiple brands or industries simultaneously
Experience with Shopify, WooCommerce or other e-commerce platforms
Understanding of landing-page optimisation and conversion rate optimisation
Experience with CRM integrations, offline conversion tracking and lead-quality feedback loops
Familiarity with tools such as HubSpot, Zoho, Klaviyo or similar platforms
Google Ads, Meta Blueprint or analytics certifications
Experience mentoring junior media buyers while remaining hands-on with execution

What Success Looks Like

Within this role, you will be expected to:

Build reliable and scalable acquisition systems
Improve campaign efficiency without compromising growth
Reduce wasted advertising spend
Improve lead quality and e-commerce profitability
Develop structured testing and optimisation processes
Communicate performance clearly and honestly
Take complete ownership of the accounts assigned to you

Who Should Apply

Apply if you are someone who:

Enjoys working directly inside advertising accounts
Makes decisions based on data rather than assumptions
Understands the connection between creative, media, landing pages and business performance
Can explain why a campaign performed well or poorly
Is comfortable taking ownership and being accountable for results
Has strong case studies that demonstrate genuine, measurable impact

How to Apply

Please apply with:

Your updated CV; send to [HIDDEN TEXT]
Your current location
Your current and expected compensation
Your notice period
A portfolio or case studies showing Meta Ads and Google Ads results
Details of the largest monthly advertising budget you have personally managed
One example of a lead-generation campaign and one example of an e-commerce campaign you have scaled

Applications without relevant performance marketing case studies may not be shortlisted.

Relevant Skills

Performance Marketing, Paid Media, Digital Marketing, Growth Marketing, Media Buying, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Search Ads, Google Shopping Ads, Performance Max, YouTube Ads, Display Advertising, Lead Generation, E-commerce Marketing, Customer Acquisition, Conversion Optimisation, Conversion Rate Optimisation, Campaign Optimisation, Media Planning, Marketing Analytics, GA4, Google Analytics, Google Tag Manager, Meta Pixel, Conversion API, Google Merchant Center, Looker Studio, ROAS Optimisation, CAC Reduction, CPA Optimisation, CPL Optimisation, Attribution, Remarketing, Retargeting, A/B Testing, Funnel Optimisation and Data-Driven Marketing.

Performance Marketer