Google Analytics 4 (GA4), Dynamic Creative Optimisation (DCO), Asana, Jira, DV360, Tracking pixel, TTD, audience segmentation, Floodlight, LinkedIn Campaign Manager, Xandr, Lookalike targeting, UTM tagging, Pixel deployment, ClickUp, Automated bid strategies, MOAT, Meta Ads Manager, Budget Tracking, The Trade Desk, Amazon DSP, DoubleVerify, Ias, Pacing analysis