Background:

HUL has significantly increased its focus on e-commerce as a channel, supported by higher investments
The candidate will identify growth opportunities and drive efficiency and effectiveness in the e-commerce channel

About the Role:

Represent the voice of the shopper, integrating Unilever shopper and category knowledge with custom research
Provide insights that provoke transformational business action and drive sustainable marketplace impact
Lead e-commerce and shopper insights initiatives, understanding omnichannel shopper behavior and decisions

Key Expectations:

Insights Leadership:
Provide fact-based, strategic, shopper-centric point of view
Communicate the voice of the shopper including attitudes, behaviors, motivations, barriers, and pain points
Connect insights to build integrated, inspiring category growth stories to inform business decisions
Effective Deployment and Content:
Drive impactful media capabilities on e-commerce to enhance brand superiority
Reinforce deployment principles and drive efficiency
Fill Knowledge Gaps:
Identify foundational and channel-specific knowledge gaps in e-commerce
Create and lead a research agenda to deliver actionable insights
Analytical Proficiency:
Comfortable analyzing sales, panel, and social media data
Leverage data sources to deliver actionable learnings and insights aligned with business objectives

Key Competencies:

Strong Bias for Action: Ability to make things happen quickly, pivot, and source new solutions
Simplifies Complexity: Interpret complex business challenges, spot issues and opportunities proactively
Visionary & Innovative: Trend spotting, continuous learning, collaboration, and process reinvention
Result-Oriented: Motivated by outcomes, committed to achieving desired results efficiently
Quest for Learning: Open to learning, exploring new territories, and accelerating personal growth

Key Job Requirements:

Minimum 5 years in insights and primary research experience in CPG, retail, or e-commerce sectors
Proficient understanding of the e-commerce business landscape
Strong project management skills, capable of end-to-end management of the research process

Assistant CMI Manager, Ecommerce and Shopper