About The Team

The Social Media Marketing Associate will support the team in creating, executing, and optimizing social media content across various platforms. This role blends creativity, storytelling, and basic performance marketing, with a strong focus on short-form video content production and editing. The ideal candidate is passionate about digital trends, skilled in content creation, and comfortable turning data insights into engaging social media strategies.

Job Description

Content Creation & Video Editing

Plan, produce, and edit engaging social media content, including short-form videos (TikTok, Instagram Reels, YouTube Shorts).
Work with design teams to ensure creative consistency across visuals, captions, and motion assets.
Stay on top of current social media trends, audio, and formats to keep content relevant and fresh.
Repurpose long-form videos into bite-sized, platform-optimized clips.
Leverage AI tools to support idea generation, scripting, captioning, and creative variations for social media content.

Campaign Planning & Execution

Assist in developing monthly social media calendars and campaign content plans.
Coordinate with internal stakeholders (design, and campaign teams) to ensure timely content rollout.
Support paid social executions such as post boosting and audience targeting to increase content reach.

Performance Tracking & Optimization

Monitor performance metrics (views, reach, engagement, conversions) across all channels.
Analyze results to identify what type of content performs best and make recommendations for improvement.
Apply data-driven insights to refine creative direction and posting strategy.

Community Engagement

Monitor social channels for comments and messages, ensuring timely and professional engagement with followers.
Identify user-generated content and trending topics to leverage for community growth.

Collaboration & Continuous Learning

Work closely with the creative, campaign, and analytics teams to ensure consistent brand storytelling.
Keep up with platform updates, new content tools, and creative best practices.

Requirements

Bachelor's Degree in Marketing, Communications, Multimedia, or related field.
1–2 years of experience in social media management, content creation, or digital marketing (internship experience acceptable).
Proficient in video editing tools (e.g., CapCut, Canva, Adobe Premiere Pro, After Effects).
Familiar with Meta Business Suite, TikTok Ads Manager, and social media analytics tools.
Familiarity or hands-on experience with AI tools for content creation and social media optimization (e.g. AI captioning, editing, trend analysis, or creative ideation tools).
Strong understanding of storytelling, design aesthetics, and platform-specific content strategies.
Data-driven mindset — able to interpret results and translate them into creative improvements.
Proactive, creative, and organized, with the ability to multitask and meet deadlines.