Job Requirements

Job Title: Senior Manager – Strategic Marketing & Communications

Place of Work: Mumbai

Function: Credit Cards

Job Purpose

We are looking for a marketing professional who can operate at the intersection of strategic communications, customer experience and cross-functional program delivery. The role owns high-visibility marketing and communication initiatives end-to-end — from defining the problem and shaping the narrative to aligning senior stakeholders and driving execution to closure. It acts as a strategic extension of the Marketing Communications function, enabling the team to take on larger, more complex programs while maintaining a high bar on customer communication quality.

Primary Roles & Responsibilities

Communication & Content Strategy

Own the communication strategy for major product launches, portfolio initiatives and customer journeys, including messaging frameworks and customer-first narratives across touchpoints.
Set the content strategy for large customer communication programs, partnering with the execution team on day-to-day production.
Review and elevate customer-facing communication, balancing customer experience, business objectives, brand standards and regulatory requirements.

Program Delivery

Lead complex, cross-functional initiatives from problem definition through execution and closure.
Build workplans, milestones, ownership structures and governance mechanisms, and keep multiple workstreams moving.
Identify risks, blockers and dependencies early and drive them to resolution.

Stakeholder Management & Executive Communication

Build trusted relationships across the Credit Cards business and central functions — Product, Technology, Operations, Risk, Compliance, Legal and CX.
Represent Marketing Communications in senior forums and drive alignment where priorities, timelines or perspectives differ.
Develop executive-ready presentations, strategy documents and decision papers that translate complex data and customer insight into simple, compelling narratives.

Agency & Team Leadership

Lead senior-level agency relationships — setting strategic direction and briefs rather than executional feedback — and hold partners accountable for quality, speed and impact.
Mentor junior team members on structured problem solving, stakeholder management and executive storytelling.
Create repeatable frameworks, templates and ways of working that improve team effectiveness.

Secondary Roles & Responsibilities

Thinks like a consultant, communicates like a marketer, executes like an operator.
Can independently build an executive presentation or strategy narrative with minimal direction.
Holds their own with senior leaders and brings a point of view, not just execution support.
Comfortable with ambiguity, competing priorities and fast-moving environments.
Zooms out to the strategic picture and in on execution detail as required.

Educational Qualifications

MBA / PGDM from a leading business school preferred, with a strong undergraduate academic record.

Experience

5–7 years in marketing, product marketing, brand, strategic communications, consulting or program management.
Experience working with senior leadership and complex cross-functional teams.
Banking, Financial Services, FinTech or Insurance experience preferred, not mandatory.

Senior Product Manager-Credit Cards Marketing