About SuperOps

SuperOps is building the AI-native platform for modern IT management unifying PSA and RMM into a single, agent-first system that enables IT teams and MSPs to run and scale their operations with dramatically less manual effort. We are backed by Addition Partners, March Capital, Matrix Partners India, Elevation Capital, and Tanglin Venture Partners

About the Role

SuperOps is looking for a Lead, Digital Marketing to own and scale our digital acquisition engine across paid search, paid social, and emerging growth channels.

This is a high-ownership role responsible for turning digital marketing into a predictable source of qualified pipeline and revenue, with a strong focus on building demand across our mid-market segments. You will own the strategy, execution, optimisation, and experimentation across digital channels - working closely with Product Marketing, Content, Marketing Operations, Sales, and Finance.

You won't just manage campaigns. You'll own the numbers behind them, understand what's driving performance, identify where we're leaving growth on the table, and build the next scalable acquisition opportunity.

What You'll Own

Paid media and acquisition

Own strategy and execution across Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit, and emerging platforms.
Build full-funnel acquisition and remarketing programs for mid-market audiences.
Develop targeting using industry, company size, role, geography, account, intent, and first-party data.
Manage campaign architecture, budgets, bidding, pacing, creative, landing pages, and optimisation.
Translate product launches, webinars, reports, and campaigns into effective digital programs.
Continuously test audiences, messaging, creative formats, offers, and conversion journeys.
Allocate investment across channels based on pipeline contribution, efficiency, and growth potential.

Marketplaces, affiliates, and new channels

Own software marketplaces and review platforms as acquisition and buyer-evaluation channels.
Improve listings, positioning, category presence, paid placements, competitive visibility, and conversion.
Manage affiliate programs, including partner performance, spend, lead quality, pipeline, and ROI.
Evaluate content syndication, directories, sponsorships, and other third-party acquisition opportunities.
Test influencer, creator, community, and ecosystem partnerships as measurable acquisition channels.
Build a repeatable framework for validating and scaling new sources of growth.

Performance and experimentation

Own performance from audience and traffic through qualified pipeline and revenue.
Set forecasts and targets for major channels and programs.
Track CAC, cost per qualified lead, cost per opportunity, pipeline generated, conversion efficiency, and return on spend.
Diagnose what changed, why it changed, its business impact, and what action should follow.
Build a structured experimentation roadmap across audiences, creative, offers, landing pages, forms, and signup journeys.
Scale repeatable wins and stop low-value programs quickly.

Measurement and collaboration

Partner with Marketing Operations to strengthen tracking, attribution, CRM feedback loops, and offline conversion measurement.
Work with Campaigns and Product Marketing on audiences, messaging, offers, and go-to-market plans.
Turn performance insights into clear briefs for Content, Creative, and Web teams.
Incorporate lead-quality and pipeline feedback from Sales into targeting and investment decisions.
Manage agencies, vendors, media partners, and platform relationships where required.
Use AI to accelerate research, campaign development, analysis, reporting, and experimentation.

What we are looking for

6-8 years of experience in digital marketing, growth marketing, demand generation, or performance marketing, ideally in B2B SaaS.
Strong hands-on experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and Meta Ads Manager.
Experience building acquisition programs for mid-market or enterprise audiences.
Demonstrated ability to connect media performance to qualified pipeline, revenue, and customer-acquisition efficiency.
Experience managing meaningful budgets across multiple channels, regions, or customer segments.
Strong understanding of audience strategy, paid-media economics, funnel conversion, and attribution.
Experience with landing-page optimisation, creative testing, and structured experimentation.
A track record of identifying and scaling new acquisition channels.
Experience with marketplaces, affiliates, content syndication, or third-party acquisition programs is an advantage.
Practical experience using AI tools and automated workflows to improve productivity and decision-making.
Strong analytical, communication, and stakeholder-management skills.
A high bias for ownership and execution.

You will thrive in this role if you

Think in pipeline and revenue, not vanity metrics.
Are comfortable moving between strategy, analysis, and hands-on execution.
Understand how audience, message, creative, offer, and channel work together.
Make investment decisions based on evidence.
Know when to optimise, scale, or stop a program.
Communicate performance clearly and turn insights into action.
Are constantly looking for the next meaningful source of growth.

Lead - Digital Marketing