Senior Analyst, Digital Marketing

B3

About The Role

We're seeking a Senior Paid Media Analyst to join our team to develop, execute & optimize high-performing digital advertising strategies & campaigns. The ideal candidate will have deep expertise in paid media with a specific focus on bidding strategies, media planning, and buying across all Paid search, Paid social, Display and programmatic advertising platforms.

Responsibilities:

Develop, implement, and optimize paid media campaigns across search, social, display, video & programmatic platforms
Create and refine advanced overall paid media and bidding strategies to maximize campaign performance and ROI
Manage media planning and buying processes, including budget allocation, channel selection, and audience targeting
Analyze campaign performance data and provide actionable insights to improve results
Report effectively on the performance of all paid media campaigns across channels through tools like Looker studio, Power BI & tableau etc.
Should be able to connect the dots in performance marketing for paid media campaigns performance, tag/pixel implementation and overall campaign communication & objectives
Forecast, track, and report on key performance metrics against campaign objectives
Stay current with industry trends, platform updates, and best practices in paid media
Collaborate with cross-functional teams to ensure alignment with overall marketing strategy
Monitor competitive activity and identify new opportunities in the paid media landscape
Manage relationships with media vendors and platform representatives

Requirements:

3-5 years of experience in digital marketing with a focus on paid media
Advanced knowledge & expertise in bidding strategies (manual CPC, enhanced CPC, target CPA, target ROAS, maximize conversions etc.)
Proven experience in media planning and buying across multiple channels
Strong analytical skills with proficiency in campaign optimization and performance analysis
Experience with major advertising platforms including Meta Ads, LinkedIn Advertising, and programmatic platforms
Working knowledge of analytics tools such as Google Looker studio, Analytics and Google Tag Manager
Excellent communication skills and ability to translate complex data into actionable insights
Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)