Job Description: Director – Outreach

Location: Gurugram, Haryana

Department: Outreach & Strategic Partnerships

Experience Required: 10+ Years

About K.R. Mangalam University

K.R. Mangalam University is committed to delivering industry-driven education through innovation, research, global exposure, and academic excellence. We are looking for a dynamic and strategic leader to spearhead our Outreach function, strengthen institutional partnerships, and expand the University's presence across key markets.

Role Overview

The Director – Outreach will lead the University's outreach strategy by developing strong relationships with schools, colleges, educational consultants, corporate organizations, government bodies, and strategic partners. The role will be responsible for creating sustainable outreach channels that drive admissions, enhance brand visibility, and establish K.R. Mangalam University as a preferred destination for higher education.

Key Responsibilities

Strategic Outreach & Business Development

Develop and execute a comprehensive outreach strategy aligned with the University's admissions and growth objectives.
Identify new markets, regions, and institutions to increase student enrolment opportunities.
Build long-term partnerships with schools, colleges, coaching institutes, EdTech companies, educational consultants, and international partners.
Develop strategic collaborations with industry bodies, NGOs, corporate organizations, and government institutions.
Introduce innovative outreach models, technology-enabled engagement initiatives, and experiential marketing programs to expand institutional reach and improve student engagement.

Institutional Relationship Management

Establish and nurture strong relationships with school principals, counselors, educational leaders, and institutional stakeholders.
Represent the University at education fairs, conferences, seminars, and networking events.
Strengthen alumni and referral networks to enhance outreach initiatives.
Build and maintain a structured partner ecosystem to ensure long-term engagement and collaboration.

Admissions Support

Work closely with the Admissions and Marketing teams to create a robust student acquisition pipeline.
Monitor lead generation through outreach initiatives and ensure effective conversion strategies.
Design engagement programs including career guidance sessions, workshops, faculty interactions, and campus connect initiatives.

Team Leadership

Lead, mentor, and manage the Outreach team across multiple regions.
Set performance metrics and monitor outreach effectiveness through KPIs.
Conduct regular reviews, coaching sessions, and capability-building initiatives.

Marketing Collaboration

Collaborate with Brand & Marketing teams to design outreach campaigns.
Support digital and offline promotional initiatives to maximize institutional visibility.
Develop annual outreach calendars, activation plans, and promotional events.
Work closely with the Digital Marketing team to leverage technology and data-driven campaigns for outreach effectiveness.

Stakeholder Engagement

Build strong relationships with internal academic departments and external stakeholders.
Coordinate with faculty members for workshops, expert sessions, and school engagement activities.
Maintain regular communication with institutional partners to ensure long-term collaboration.

Technology & CRM Management

Drive the adoption and effective utilization of CRM tools for partner management, lead tracking, engagement planning, and outreach performance monitoring.
Ensure accurate data management, reporting, and pipeline visibility through CRM systems.
Leverage technology to improve partner engagement, optimize outreach processes, and enhance decision-making through analytics.

Performance & Analytics

Track outreach performance using data-driven dashboards and reports.
Analyze market trends, competitor activities, and enrollment data to refine outreach strategies.
Prepare monthly, quarterly, and annual performance reports for senior leadership.
Monitor partner productivity, outreach ROI, conversion metrics, and engagement effectiveness to continuously improve performance.

Required Qualifications

Bachelor's degree is mandatory; Master's degree/MBA is preferred.
10+ years of experience in Outreach, Business Development, Institutional Partnerships, Admissions, or Strategic Alliances.
Experience in Universities, Higher Education Institutions, or leading EdTech organizations is highly preferred.
Proven experience in driving student acquisition and institutional collaborations.
Strong network within schools, educational institutions, and academic communities.
Hands-on experience with CRM platforms for partner relationship management, lead lifecycle management, reporting, and performance tracking.
Strong understanding of technology-enabled outreach strategies, automation tools, and data-driven decision-making.
Excellent leadership, stakeholder management, negotiation, and presentation skills.
Strong analytical and strategic planning capabilities.
Willingness to travel extensively across regions.

Outreach Director