Position: Affiliate Account Manager

Location: Gurgaon, Haryana (On-site role)

Experience required: 1-3 years

Vacancies: 3

This is an ON-SITE role, NO work from home or hybrid

About Phronesis:

Phronesis is a digital marketing company with offices in India & UAE, offering brand & growth marketing solutions to clientele based in GCC, India, SEA, Russia & US.

Roles & Responsibilities:

Be the part of a team and craft affiliate marketing strategies
Must have understanding of and leveraging Mobile 1-Measurement Partners (MMPs)
Work closely with internal teams to ensure timely & smooth campaign execution, conversion, re-targeting & performance tracking.
Implementation strategy for delivering campaigns using multiple channels to achieve campaign Kpi's.
Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize on performance – ROI, CPA, CTR, CPC, CPI, etc.
Actively monitor and report performance hits & misses around affiliate marketing performance for respective source/network/partner. Along with tactical & strategic solution to drive conversions
Onboard new Networks/Partners etc. & take the ownership of driving their performance efficacy & volume

Desired Skills:

Proficient in MS Office (Word, Excel & Powerpoint)
Prior work experience in affiliate marketing (Ad Networks, Advertisers, Aggregators, DSPs) is a MUST
Excellent problem-solving, negotiation & stakeholder management skills
Ability to adapt & succeed in a rapidly changing environment
Self-starter with ability to take ownership, display high commitment and multitask
Good oral and written communication skills
Candidates with ad agency experience or ad tech /ad network client management experience is preferred
A proven track record of meeting business goals through performance-driven marketing