Google Tag Manager (GTM), Google Analytics 4 (GA4), Hubspot, Sql, AWS SES, MongoDB, Braze, Email marketing platforms, Customer journey mapping, MoEngage, Customer Segmentation, Attribution analysis, zoho crm, UTM structures, Customer.io, API-based workflows, CleverTap, Salesforce, Lifecycle marketing, WhatsApp marketing and automation, Funnel analytics, CRM integrations, Freshsales, lead scoring, Marketing automation platforms, Brevo, Data visualization tools, Webhooks, Conversion tracking

lead performance analytics, data hygiene and governance practices, Team Leadership, process improvement, CRM tools and platforms