About the Role

We are looking for a results-driven PPC Executive with hands-on experience managing paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will be responsible for planning, executing, monitoring, and optimising paid campaigns to drive traffic, leads, and conversions for our clients/brand, while maintaining a strong focus on ROI and budget efficiency.

Key Responsibilities

Plan, set up, and manage PPC campaigns across Google Ads (Search, Display, Shopping, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) platforms.
Conduct keyword research, audience research, and competitor analysis to identify growth opportunities.
Create and optimize ad copies, creatives, and landing page recommendations in coordination with the design and content teams.
Monitor daily campaign performance and make data-driven adjustments to bids, budgets, targeting, and ad placements.
Track and analyze key metrics such as CTR, CPC, CPA, ROAS, conversion rate, and Quality Score.
Set up and manage conversion tracking, UTM parameters, and reporting dashboards using Google Analytics, Google Tag Manager, and Meta Pixel/Conversions API.
A/B test ad creatives, landing pages, and audience segments to improve campaign performance.
Manage campaign budgets effectively to maximize ROI and minimize wasted ad spend.
Prepare regular performance reports and present insights and recommendations to clients or internal stakeholders.
Stay updated with the latest trends, algorithm changes, and best practices in Google Ads, Meta Ads, and the broader digital marketing landscape.
Collaborate with SEO, content, and social media teams to ensure a cohesive digital marketing strategy.
Manage multiple client accounts/campaigns simultaneously (if in an agency setup).

Requirements

2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns (agency or in-house).
Proven track record of managing PPC budgets and delivering measurable ROI.
Strong understanding of campaign structures, bidding strategies, and audience targeting on both platforms.
Working knowledge of Google Analytics (GA4), Google Tag Manager, Meta Business Suite/Ads Manager, and Google Merchant Centre.
Good analytical skills with the ability to interpret data and translate it into actionable insights.
Basic understanding of SEO, landing page optimisation, and conversion rate optimisation (CRO) is a plus.
Proficiency in MS Excel/Google Sheets for reporting and data analysis.
Excellent written and verbal communication skills.
Ability to manage multiple projects/campaigns with strong attention to detail and deadlines.
Bachelor's degree in Marketing, Business, or a related field (preferred, not mandatory).

Preferred Skills

Google Ads Certification and/or Meta Blueprint Certification.
Experience with other ad platforms such as LinkedIn Ads, Microsoft (Bing) Ads, or programmatic advertising.
Familiarity with third-party PPC/reporting tools (e.g., Google Data Studio/Looker Studio, SEMrush, SE Ranking, Windsor.ai, or similar).
Exposure to AI-powered tools for campaign automation and optimisation is preferred — e.g., AI-assisted ad copy/creative generation (ChatGPT, Google Ads built-in AI tools, Copy.ai, AdCreative.ai), automated bid/budget management and rule-based automation scripts, AI-driven audience/creative insights, and use of Performance Max/Advantage+ style automated campaign types.
Experience with e-commerce campaigns (Shopping Ads, Performance Max, catalogue-based Meta campaigns) is an advantage.
Basic understanding of HTML/CSS for landing page troubleshooting (nice to have, not mandatory).
Prior experience working in a digital marketing agency handling multiple client accounts.

What We Offer

Opportunity to work on diverse campaigns across industries and platforms.
Collaborative and growth-oriented work environment.
Exposure to the latest tools and technologies in performance marketing.
8am to 5pm work timings
Career growth opportunities within the digital marketing team.
Christmas Vacation

PPC Executive (Google & Meta Ads)