Job Description – Social Media Executive

Position: Social Media Executive

Department: Marketing & Communications

Location: Jaipur, Rajasthan

Industry: Education / School

Reporting To: Marketing / School Management

Position Overview

We are looking for a creative, proactive, and digitally savvy Social Media Executive to manage and strengthen the school's digital presence across social media platforms. The role will be responsible for creating engaging content, covering school activities and events, managing digital campaigns, generating and tracking enquiries, and analysing social media performance.

The ideal candidate should have a strong understanding of social media trends, content creation, paid advertising, digital analytics, and brand communication, preferably with experience in the education or school sector.

Key Responsibilities

1. Content Creation & Social Media Management

Capture high-quality photos and videos of school activities, events, celebrations, student achievements, classroom activities, and daily school life.
Create engaging content including posts, reels, stories, videos, creatives, and short-form content.
Plan, schedule, and publish content across relevant social media platforms.
Develop a monthly social media content calendar aligned with the school's communication and marketing objectives.
Stay updated with emerging social media trends, formats, and content opportunities.

2. Digital Marketing & Paid Campaigns

Plan and manage paid advertising campaigns on Meta (Facebook & Instagram) and other relevant digital platforms.
Develop campaigns for school admissions, events, programmes, and brand awareness.
Monitor campaign budgets, reach, engagement, enquiries, leads, and conversions.
Coordinate with relevant teams to ensure timely follow-up on digital leads.

3. Lead Generation & Enquiry Tracking

Generate quality admission enquiries through social media and digital campaigns.
Track and maintain records of leads and enquiries generated through digital channels.
Monitor lead quality and conversion performance.
Identify opportunities to improve lead generation and reduce cost per lead.
Coordinate with the admissions/team to improve lead conversion.

4. Analytics & Performance Reporting

Monitor social media performance on a regular basis.
Prepare monthly social media and digital marketing analytics reports.
Analyse key metrics such as:
Reach and impressions
Engagement rate
Followers growth
Video views
Website/social media traffic
Leads and enquiries
Cost per lead
Campaign conversions
Analyse campaign effectiveness and recommend improvements based on data and audience insights.

5. School Content & Internal Coordination

Coordinate with teachers, coordinators, management, admissions, and other departments to identify content opportunities.
Showcase student achievements, academic accomplishments, sports, arts, competitions, events, celebrations, and school initiatives.
Ensure timely coverage of important school activities.
Maintain an organised library of photographs, videos, creatives, and digital assets.

6. Brand Management

Ensure consistency in the school's brand identity, tone, messaging, visual style, and communication standards.
Ensure all social media content reflects the school's values, positioning, and educational philosophy.
Coordinate with internal stakeholders before publishing sensitive or important communication.
Ensure appropriate care and professionalism while handling student photographs, videos, and school-related content.

Required Skills & Competencies

Strong knowledge of Instagram, Facebook, YouTube and other relevant social media platforms.
Good understanding of Meta Ads Manager and paid digital campaigns.
Strong photography and videography skills.
Ability to create and edit Reels, short videos, posts, stories, and digital creatives.
Knowledge of tools such as Canva, Photoshop, Premiere Pro, CapCut or similar content-editing tools.
Good understanding of social media analytics and digital marketing metrics.
Strong written and verbal communication skills.
Creative thinking with a strong eye for visual presentation.
Ability to work independently and manage multiple activities simultaneously.
Strong coordination and interpersonal skills.
Ability to work in a fast-paced school environment and cover events outside regular working hours when required.

Educational Qualification

Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Journalism, Advertising, or a related field.
Certification in Digital Marketing / Social Media Marketing will be an added advantage.

Experience

2–5 years of relevant experience in social media management, digital marketing, content creation, or a similar role.
Experience in the school/education sector will be preferred.
Candidates with strong portfolios in social media content creation and digital campaigns may also be considered.

Key Performance Indicators (KPIs)

Growth in social media reach and engagement.
Quality and consistency of content published.
Growth in followers and digital audience.
Number and quality of admission enquiries/leads generated.
Cost per lead and campaign performance.
Lead-to-enquiry/conversion performance.
Timely coverage of school events and activities.
Quality and accuracy of monthly analytics reports.
Consistency with school branding and communication standards.

Candidate Profile

The ideal candidate will be a creative storyteller with strong digital marketing skills, capable of transforming school activities and achievements into compelling digital content while contributing directly to brand building, admission enquiries, and lead generation.