Job Description

Job Title

Location Manager - Loan Against Property (LAP)
(Equivalent to Branch Manager - LAP)

Department

Retail Assets - LAP

Reporting To

Area Business Head / Regional Sales Manager

Location

Branch / Assigned Sales Location

Job Purpose

The Location Manager - LAP is responsible for driving endtoend Loan Against Property (LAP) business at the branch level by leading a sales team, ensuring quality sourcing, maintaining credit discipline, and delivering profitable portfolio growth while adhering to policy and regulatory guidelines.

Key Responsibilities

LAP Business & Sales Ownership

Own and achieve LAP business targets (disbursements, sourcing, revenue) for the assigned location.
Drive acquisition across selfemployed, SME, and professional segments.
Build and execute location-specific LAP sourcing strategies including walkins, referrals, DSTs, connectors, and channel partners.
Monitor sales funnel, conversions, TAT, and dropoffs to ensure consistent performance.
Ensure sourcing aligns with risk appetite and credit norms.

Team Handling & Performance Management

Lead, manage, and motivate a team of Relationship Officers, Sales Managers, and DSTs handling LAP.
Set clear targets, conduct daily huddles and periodic performance reviews.
Coach team on LAP product features, eligibility, property norms, CIBIL analysis, and income assessment.
Identify training needs and drive skill enhancement for complex LAP cases.
Ensure discipline, productivity, and engagement within the sales team.

Credit, Policy & Process Adherence

Ensure strict adherence to LAP credit policies, documentation standards, and regulatory requirements.
Coordinate with Credit, Legal, Technical, Operations, and Disbursement teams for smooth case processing.
Review proposals for income surrogates, LTV norms, property valuation, and deviation controls.
Maintain audit readiness and zero tolerance for process lapses.

Customer & Channel Management

Develop strong relationships with DSAs, brokers, builders, CA/financial intermediaries, and local connectors for LAP sourcing.
Act as escalation point for high-value or sensitive LAP customers.
Ensure superior customer experience from login to disbursement.
Drive repeat business and references from existing LAP customers.

Portfolio Quality & Risk Management

Monitor portfolio quality with focus on early delinquency, vintage analysis, and stress indicators.
Ensure sourcing quality to control NPAs and credit losses.
Support collections team for early bucket management, when required.
Conduct regular portfolio reviews and corrective action planning.

Key Skills & Competencies

Strong team leadership and field sales management
Deep understanding of LAP credit, property assessment, and cashflow lending
Ability to handle complex, high-ticket LAP cases
Excellent stakeholder, partner, and customer management skills
Resultoriented with strong execution and risk awareness

Educational Qualification

Graduate in any discipline
MBA / PGDM (Marketing or Finance) preferred

Experience

5-12 years of experience in LAP / Secured Business Loans
Minimum 2-3 years in a team handling / branch-level role
Experience in Banks / NBFCspreferred

Location Manager - Erode