We're Hiring : Senior Paid Media Manager

Location: Noida (In-office)

About The Cinnamon Kitchen (TCK)

At The Cinnamon Kitchen, we are redefining snacking with plant-based, organic, and gluten-free foods—from spreads and cookies to cakes and breads. Every product is thoughtfully crafted without preservatives, enriched with nutrients, and designed to support healthier everyday choices.

We operate across D2C, quick commerce, and marketplaces, combining clean-label products with a strong focus on brand, performance, and long-term customer value.

Key Responsibilities

Paid Media Ownership

Own end-to-end paid performance across:
Meta Ads (primary channel)
Google Ads (secondary channel)
Manage campaign setup, optimisation, and scaling
Own budget pacing and allocation decisions

Performance Decision-Making

Balance growth and efficiency based on business context
Decide when to scale spend, pull back, or reallocate budgets
Evaluate performance beyond ROAS, including:
CAC
Contribution margin
LTV

Creative and Media Collaboration

Work closely with the Performance Creative Strategist
Align on creative testing roadmaps, scaling logic, and fatigue management
Treat creative as a core performance lever, not an afterthought

Reporting and Attribution Understanding

Maintain accurate, transparent, and decision-oriented reporting
Understand attribution overlap across Meta, Google, and retention channels
Communicate performance drivers, risks, and trade-offs clearly to leadership

Retention and Audience Insights

Analyse repeat purchase behaviour, audience quality, and cohort performance
Identify funnel drop-offs and efficiency gaps
Support lifecycle and retention strategy through data-backed insights

Ideal Candidate Profile

Industry Experience (Strong Preference)

D2C brands
Consumer, food, FMCG or Wellness
Experience managing significant monthly ad spends

Background and Skills

5–8 years of hands-on performance marketing experience
Strong Meta Ads expertise (non-negotiable)
Working knowledge of Google Ads
Experience in fast-paced, scale-up environments
Comfortable operating without agency buffers

You Are Someone Who

Remains calm under pressure and during performance volatility
Can explain why performance changed, not just what changed
Understands creative as a growth lever
Is comfortable owning outcomes and accountability
Thinks in terms of business impact, not just platform metrics

Why Join The Cinnamon Kitchen

High-ownership, high-impact role
Direct influence on growth and profitability
Opportunity to build and scale in-house paid media systems
Work closely with leadership and cross-functional teams
Be part of a fast-growing consumer brand

To Apply

Send your resume to [HIDDEN TEXT]n

Subject line: Senior Paid Media Manager – Your Name