ROLES & RESPONSIBILITIES:

Lead Paid Social Strategy: Develop, manage, and scale paid social media strategies aligned with broader marketing and business objectives.
Campaign Oversight: Direct the end-to-end execution of paid campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, Twitter, Pinterest, and emerging channels.
Team & Stakeholder Collaboration: Work closely with internal teams (content, creative, product, and sales) to ensure paid social initiatives are aligned with overall brand strategy and customer journey.
Data-Driven Decision Making: Analyze performance data to derive insights, optimize campaigns, and ensure strong ROI. Present clear reports and strategic recommendations to senior leadership.
Creative Direction: Guide the development of compelling, on-brand ad creatives – both visual and copy – that engage and convert targeted audience segments.
Market Intelligence: Stay informed of industry trends, platform updates, and competitor activity to proactively adjust strategy and maintain a competitive edge.
Budget Management: Oversee campaign budgets, ensuring effective allocation and optimization of spend across platforms.
Leadership & Innovation: Act as a thought leader in paid social media, identifying opportunities for innovation and continuous improvement.

REQUIREMENTS:

Strong expertise in campaign strategy, execution, and optimization across all major platforms.
Advanced knowledge of audience segmentation, targeting, and media planning.
Experience working with tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and analytics platforms.
Proven ability to lead cross-functional initiatives and manage stakeholders effectively.
Strong analytical, reporting, and presentation skills.
A proactive, results-oriented mindset with high attention to detail and creative acumen.
3-5 years of experience in paid social media, with at least 2 years in a leadership or managerial role.

BENEFITS:

Competitive salary package commensurate with skills and experience.
Opportunities for professional development and training to foster continuous growth.
Collaborative and supportive work environment that values innovation and creativity.
Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.

Team Lead - Paid Media (Social)