Job Description

We are looking for a results-driven PPC Executive to plan, execute, and optimise paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate has at least 1 year of hands-on experience managing ad campaigns, a strong grasp of performance metrics, and the ability to translate data into actionable optimisations. You will work closely with the marketing team to drive traffic, leads, and conversions while managing ad spend efficiently.

Key Responsibilities

Plan, create, and manage PPC campaigns on Google Ads (Search, Display, Shopping, Performance Max) and Meta Ads (Facebook & Instagram)
Conduct keyword research, audience research, and competitor analysis to identify growth opportunities
Write and test ad copy, headlines, and creatives (in coordination with the design team) for better CTR and conversions
Set up and manage campaign budgets, bidding strategies, and audience targeting to maximize ROI/ROAS
Monitor daily campaign performance and make data-backed optimisations (bids, keywords, placements, audiences)
Track and analyse key metrics such as CTR, CPC, CPA, ROAS, and conversion rate
Set up and manage conversion tracking, pixels, and tags using Google Tag Manager and Meta Pixel
A/B test ad creatives, landing pages, and audience segments to improve performance
Prepare regular performance reports and present insights/recommendations to stakeholders
Stay updated on the latest trends, algorithm updates, and best practices in Google Ads and Meta Ads
Coordinate with the content/design team to ensure landing pages and creatives align with campaign goals

Requirements

Minimum 1 year of proven experience running PPC campaigns on Google Ads and Meta Ads
Working knowledge of Google Ads Editor, Google Analytics (GA4), Google Tag Manager, and Meta Business Suite/Ads Manager
Strong analytical skills with the ability to interpret data and optimise campaigns accordingly
Basic understanding of SEO and how it complements paid campaigns is a plus
Good communication skills (written and verbal)
Google Ads / Meta Blueprint certification is a plus
Ability to manage multiple campaigns/projects with attention to detail
Bachelor's degree in Marketing, Business, or a related field (preferred, not mandatory)

Preferred Skills

Experience with Excel/Google Sheets for reporting and analysis
Familiarity with landing page optimisation and CRO basics
Knowledge of remarketing/retargeting strategies

PPC Executive (Google & Meta Ads)