The Customer Acquisition Manager (CAM/Sr. CAM) is responsible for acquiring new MSME clients for Loan Against Property (LAP) products through direct channels and driving sales growth. This is a target-driven, field-based role requiring strong market presence, relationship management, and coordination across internal teams to ensure seamless loan processing and disbursement.

Key Responsibilities:

Sourcing & Lead Generation

Identify and acquire new MSME customers through field visits, telecalling, references, micro-marketing activities, and local market research.
Build a strong local market presence to generate a steady pipeline of secured LAP business leads.
Develop and manage a profitable customer pool of 25 MSME clients as a Key Account Manager (KAM).
Handle the complete customer lifecycle including service queries, renewals, top-ups, and statements of account (SOA).

File Login & Application Processing

Collect accurate customer documentation and ensure timely loan application login.
Guide customers through eligibility assessment, documentation, and internal policy compliance.

Cross-functional Collaboration

Coordinate with Credit, Risk, Operations, Legal, and Technical teams for smooth file processing.
Act as the single point of contact for internal follow-ups and ensure end-to-end loan application execution.

Disbursement & Post-Sales Follow-Up

Track loan application status and ensure timely disbursement by resolving process bottlenecks.
Explain disbursement terms and assist clients with post-loan servicing and queries.

Relationship Building & Client Retention

Build and maintain strong client relationships to promote repeat business and referrals.
Engage regularly with clients to understand their evolving needs and offer suitable financial solutions.

Proactive On-Ground Outreach

Conduct regular field visits to rural and semi-urban areas to identify potential loan customers and explain products.
Assist customers through application and documentation processes while ensuring adherence to RBI and internal KYC norms.
Lead recovery efforts for delinquent borrowers through on-ground visits, assessing financial conditions, and negotiating repayment plans in line with RBI guidelines.

Early Bucket – PDM and Collection Management

Drive portfolio quality by managing pre-delinquency and early collection efforts through customer contact, reminders, and field visits.
Support in collecting overdue amounts, including penal charges and late payment interest.

Qualification & Experience:

Graduate/Postgraduate in Commerce, Science, or a related field (mandatory).
1–5 years of experience in Banking, NBFC, or Insurance sectors, preferably in a direct acquisition model.
Prior experience in selling Home Loans (HL) or Loan Against Property (LAP) preferred.

Sales Manager