Senior Retention Manager - CRM & Retention

Company: Astro Arun Pandit Group

Location: Noida

Job Type: Full-time

About the role

We are looking for a highly experienced, strategic, and execution-focused Senior Retention Manager who can build and scale retention, CRM, and lifecycle revenue across our ecosystem of brands spanning spirituality, astrology, education, consultations, and commerce.

This is not a basic email or WhatsApp campaign role.

We want someone who deeply understands customer lifecycle, repeat behavior, conversion psychology, trust-led selling, cross-sell systems, reactivation, and retention-driven revenue growth.

The ideal candidate should have strong hands-on experience in D2C, app/user lifecycle, commerce retention, and subscription / repeat-led businesses, ideally in categories where customer trust, education, and relationship-building matter.

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About our ecosystem

Our ecosystem includes multiple high-growth brands across astrology, spiritual commerce, education, consultations, and digital experiences.

The role requires someone who can understand different customer journeys across:

product purchase
consultation journeys
app engagement
course or learning journeys
repeat intent-based buying
festival or event-led buying cycles
cross-brand movement within the ecosystem

Role objective

Your core responsibility will be to increase:

repeat purchase rate
reactivation rate
customer LTV
CRM-attributed revenue
cross-sell and upsell revenue
app/user retention
lifecycle efficiency across brands

Key Responsibilities

Own retention, CRM, and lifecycle marketing strategy across the ecosystem
Build high-performing email, WhatsApp, SMS, push, and lifecycle journeys for different brands and customer segments
Design and optimize flows for welcome, abandon cart, browse abandon, post-purchase, repeat purchase, replenishment, upsell, win-back, churn prevention, dormant reactivation, and high-value/VIP users
Create segmentation based on purchase behavior, intent, frequency, product affinity, consultation history, lifecycle stage, and engagement level
Increase repeat purchase rate and LTV through well-designed customer journeys
Build cross-sell strategies across brands and categories where relevant
Work closely with product, performance marketing, design, content, tech, analytics, and category teams
Improve CRM-led revenue, attribution clarity, campaign performance, and automation depth
Build lifecycle systems for both commerce and app/user engagement
Track and optimize cohort retention, repeat intervals, churn patterns, reactivation behavior, and campaign contribution
Develop retention calendars around key festivals, spiritual occasions, seasonal demand, lifecycle triggers, and category moments
Own retention reporting and present weekly/monthly insights with action plans
Continuously test offers, messaging, timing, segmentation, journey logic, and channel mix

What we're looking for

A retention expert who understands revenue, not just messaging
Someone who can think across ecosystem-level customer journeys, not isolated campaigns
Someone who has handled lifecycle systems in serious D2C, app, commerce, or trust-led consumer businesses
Someone who understands that retention is a product, data, psychology, and automation problem together
Someone who can build systems, not depend on founder instructions every day
Someone comfortable with both strategy and execution

Requirements

Strong experience in retention, CRM, lifecycle marketing, or customer revenue growth roles
Proven experience in D2C, e-commerce, app businesses, digital consumer brands, or related lifecycle-heavy businesses
Deep understanding of customer segmentation, repeat purchase behavior, LTV growth, reactivation, and automation journeys
Hands-on experience with email, WhatsApp, SMS, push notifications, and CRM automation tools
Strong analytical ability and comfort with dashboards, cohorts, funnels, campaign data, and customer behavior metrics
Ability to work cross-functionally across multiple brands and teams
Strong ownership mindset with commercial thinking

Strong preference for candidates who have

Worked in spirituality, astrology, wellness, education, consultations, subscription, or trust-led consumer businesses
Handled multi-brand ecosystems or complex customer journeys
Built retention systems for repeat-heavy product categories and app/user journeys
Improved repeat revenue, LTV, and CRM contribution meaningfully
Experience with cohort analysis, RFM segmentation, lifecycle triggers, and win-back systems

Bonus points if

You understand cross-brand lifecycle strategy
You have built retention systems for both products and services
You know how to connect content, commerce, consultation, and customer trust into one lifecycle engine
You have worked with brands where emotional buying and intention-led repeat behavior matter

Why join us

Opportunity to build retention at ecosystem scale, not just for one brand
High-ownership role with direct impact on revenue and profitability
Work across multiple categories including commerce, app, education, and spiritual services
Build systems that can become a long-term competitive advantage

How to apply

Please share:

Updated resume
Brands or businesses handled so far
Key retention / CRM results achieved
Platforms and tools used
Current city
Notice period

Send CV - [HIDDEN TEXT]