customer profitability, Customer Value Proposition, Demand Planning, Account strategy and business planning, Business Acumen, Customer promise execution, Channel marketing activation, Customer Segmentation, partner relationship management, Internal alignment, Negotiating value, Digital Fluency, Customer and competitor understanding, proposition development, Managing strategic partnerships, Prospecting and pipeline management, Sales Forecasting, Negotiation planning and preparation, Listening, Marketing strategy and programmes, Offer and product knowledge