customer profitability, Customer Value Proposition, Account strategy and business planning, Demand Planning, Business Acumen, Customer promise execution, Channel marketing activation, Customer Segmentation, Internal alignment, partner relationship management, Digital Fluency, Negotiating value, Customer and competitor understanding, proposition development, Prospecting and pipeline management, Managing strategic partnerships, Sales Forecasting, Negotiation planning and preparation, Listening, Marketing strategy and programmes, Offer and product knowledge