media-led solutions beyond regular ad sales.

Key Responsibilities

Sales Leadership

• Own regional government sales revenue across Ministries, and government bodies.

• Set monthly, quarterly, and annual targets for the region and ensure achievement through effective planning and execution.

• Build and maintain senior-level relationships with key government stakeholders and decision-makers.

• Review pipelines, forecasts, and performance of the Account Managers on a regular basis.

Team Management

• Lead, mentor, and performance-manage a team of Government Sales Account Managers.

• Provide strategic direction, sales guidance, and on-ground support during critical client engagements.

• Ensure strong sales hygiene, reporting discipline, and capability building within the team.

Business Development

• Drive new opportunities and incremental revenue through special features, supplements, and integrated media solutions for government clients.

• Identify regional growth opportunities, new departments, and untapped government accounts.

• Collaborate with internal teams (Programming, Marketing, Creative, Operations) to deliver customized solutions.

Ensuring time bound payment of campaign

Innovation & Brand Solutions

• Conceptualize and execute innovative campaigns, seminars, and special projects to enhance brand visibility for government clients.

• Move beyond regular ad-sales to impact-driven, awareness-led media initiatives aligned with government objectives.

• Act as a thought partner to clients on effective use of media for public communication.

Regional Head Government Sales