Company: warpSpeed

Headquarters: United Kingdom

Location: India (Remote)

Employment: Full-time

Salary: Competitive salary based on experience and local market benchmarks.

Why Join warpSpeed

Own User Growth - Lead paid acquisition across Meta and TikTok, driving app installs and subscriptions for an AI-powered productivity platform with global ambitions.

Scale What Works - Take ownership of campaign strategy, creative testing, audience development, and budget allocation, using data to optimise every stage of the acquisition funnel.

Work with an AI-First Product - Market a genuinely differentiated product that combines AI with email, calendars, tasks, notes, messaging, and more to help people work smarter every day.

Collaborate Across Teams - Partner closely with product, design, analytics, and leadership to influence everything from ad creative and landing pages to onboarding and conversion optimisation.

See Your Impact - Join a fast-moving team where your decisions directly influence customer acquisition, revenue growth, and the future direction of the business.

Who You'll Be Working For

You will be joining a UK-based company founded by Martin Warner, a renowned serial entrepreneur with a proven track record of building and scaling successful technology ventures. This is a rare opportunity to work directly within a founder-led team where growth is a first-class priority — your campaigns will be visible, valued, and central to the company's trajectory.

The Role:

This is a full-time remote role for candidates based in India. You'll work directly with our UK-based leadership, product, and engineering teams on a product used by a global audience. Compensation is competitive within the Indian market and will be determined by your experience and expertise.

We are looking for a highly dynamic Paid Media Buyer with 6–8 years of hands-on experience in mobile app install campaigns. This is a holistic, end-to-end growth role: you won't just buy media — you will craft the copy, create the creatives, and produce the videos that power your campaigns across Facebook, Instagram, and TikTok.

You will own the full paid acquisition loop: strategy → creative production → campaign build → launch → optimisation → scale. If you need a designer, a copywriter, and an editor to launch a campaign, this role is not for you. If you can take an idea from concept to a live, converting app install campaign in 48 hours, we want to talk.

What You'll Do:

Own end-to-end paid acquisition for iOS and Android app installs across Meta (Facebook + Instagram) and TikTok.
Plan, launch, manage, and scale App Install and App Event Optimisation campaigns with clear CPI, CPA, and ROAS targets.
Write high-converting ad copy: hooks, headlines, primary text, and CTAs tailored to each platform and audience.
Concept and produce ad creatives — static, motion, and short-form video (UGC-style, demo-led, hook-driven) — using modern creative and AI tooling.
Run structured creative testing frameworks: rapid iteration on hooks, formats, and angles with clear kill/scale criteria.
Manage budgets efficiently across platforms, campaigns, and geos; reallocate spend based on performance data.
Own tracking and measurement: MMP setup and analysis (AppsFlyer, Adjust, or Branch), SKAdNetwork constraints on iOS, event mapping, and attribution windows.
Report weekly on spend, CPI, activation, trial starts, and payback signals — with insights, not just numbers.
Collaborate with product and engineering on landing pages, store listings (ASO alignment), and post-install funnel improvements.
Stay ahead of platform changes, creative trends, and new ad formats — and exploit them before competitors do.

Must-Have Experience

6–8 years of paid media buying experience, with a strong focus on mobile app install campaigns.
Deep, hands-on expertise in Meta Ads Manager (App Promotion campaigns, AAA/Advantage+, custom and lookalike audiences) and TikTok Ads Manager (App Install objectives, Smart+ campaigns, Spark Ads).
Proven ability to write ad copy and produce creatives and videos yourself — this is a maker role, not a coordinator role.
Strong grasp of mobile attribution: MMPs (AppsFlyer, Adjust, or Branch), SKAdNetwork/AEM, and privacy-era measurement.
Demonstrable track record of hitting and beating CPI/CPA targets and scaling winning campaigns profitably.
Data fluency: comfortable in spreadsheets and dashboards, making budget decisions from funnel metrics.
Excellent written English for both ad copy and internal communication.

Nice to Have:

Experience marketing productivity, SaaS, or subscription-based apps (free trial → paid funnels).
Short-form video editing skills (CapCut, Premiere, After Effects) and familiarity with AI creative tools (e.g. Higgsfield, Runway, Midjourney, HeyGen).
Google App Campaigns (UAC) and Apple Search Ads experience.
Landing page CRO experience and A/B testing tools.
Experience with subscription analytics (RevenueCat, Amplitude, Mixpanel).
Influencer/UGC creator sourcing and briefing experience.

Senior Paid Media Buyer