The Opportunity

Adecco is partnering with our client – a leading global technology MNC – to hire an experienced Product Marketing Manager (APAC) to support strategic go-to-market initiatives for digital advertising and monetisation products across regional and global markets.

This is an exciting opportunity for an experienced product marketer to work at the intersection of customer needs, product strategy and go-to-market execution. You will support market assessment, customer research, product positioning and GTM strategy, while partnering closely with Product, Engineering, Data, Sales, Partnerships and Marketing teams.

The role offers the opportunity to influence product development through market and customer insights, support product launches, and develop effective messaging and sales enablement materials for internal and external audiences.

Office Location: Marina One, Singapore

Work Arrangement: Hybrid – Tuesday to Thursday in office

Expected Start: Early October 2026

The Talent

Minimum 7 years of professional experience in technology, internet technology, strategic marketing, product marketing, product management, or a related field.
Proven experience in Product Marketing, preferably within technology, digital, internet, advertising, media, or monetisation environments.
Strong experience developing and executing go-to-market (GTM) strategies, including product positioning, messaging, launches and adoption initiatives.
Experience in digital advertising, online media or advertising-related products will be highly advantageous.
Strong analytical and research capabilities, with experience combining quantitative analysis and qualitative customer insights to inform product and marketing strategies.
Experience conducting market research, customer research, competitive analysis and audience/advertiser insights to identify opportunities and inform product decisions.
Proven ability to collaborate with cross-functional and global stakeholders, including Product, Engineering, Data, Sales, Partnerships and Marketing teams.
Strong sales enablement experience, including developing product messaging, sales materials, product documentation, presentations or other enablement resources.
Strong programme and project management skills, with the ability to manage multiple priorities, stakeholders, milestones and dependencies simultaneously.
Excellent communication skills, with the ability to simplify complex issues and communicate effectively with technical, business and external stakeholders.
Comfortable working in a fast-paced environment with ambiguity and changing priorities.
Bachelor's degree in Business, Marketing, Social Sciences, Creative disciplines or a related field.
An MBA or other relevant advanced degree will be advantageous.

Job Description

Support go-to-market strategies for new and existing digital advertising and monetisation products and solutions.
Conduct market assessments using quantitative analysis, qualitative feedback and customer insights to identify market needs and opportunities.
Develop a deep understanding of advertiser/customer needs, requirements and product pain points.
Translate market and customer insights into actionable recommendations for Product, Engineering and Design teams.
Contribute to product development and cross-functional initiatives focused on building and improving innovative solutions.
Define and refine product positioning, value propositions, messaging and customer narratives.
Support product launches through the development of GTM plans, communications, product documentation and marketing materials.
Develop compelling sales enablement resources and messaging to support Sales and Partnerships teams across different audiences.
Partner with cross-functional stakeholders to drive successful GTM activations and product adoption.
Identify opportunities to improve existing products based on market feedback, customer needs and competitive intelligence.
Manage multiple projects concurrently, tracking priorities, milestones, risks, dependencies and stakeholder readiness.
Communicate complex product and market information clearly to technical, business and external stakeholders.
Contribute to continuous improvement across the Product Marketing function and broader cross-functional programmes.

Next Step

Send your updated resume to [HIDDEN TEXT]
Email Title: Apply Product Marketing Manager
All shortlisted candidates will be contacted.

Jason Lew Hong Kang

EA Licence Number: 91C2918

Personnel Registration Number: R1876435

Product Marketing Manager GTM (US Tech MNC)