Job Title: Planning and Strategy Manager

Job Description:

We are looking for a strategic and insight-driven Planning & Strategy Manager to lead brand strategy, research, and business problem-solving across diverse client portfolios. This role requires a strong understanding of consumer behavior, market dynamics, and cultural trends, along with the ability to transform insights into compelling strategic narratives and actionable recommendations.

The ideal candidate will be a collaborative thinker who can confidently guide teams, challenge assumptions, uncover growth opportunities, and drive impactful strategic outcomes for clients.

Key Responsibilities:

Build strong relationships with clients and internal cross-functional teams to drive strategic alignment and collaboration.

Lead qualitative and quantitative research initiatives, developing robust research methodologies and extracting actionable insights.

Analyze consumer behavior, category trends, cultural shifts, and competitive landscapes to identify growth opportunities.

Translate complex business challenges into clear strategic frameworks and recommendations.

Develop inspiring creative briefs, communication narratives, presentations, and strategic documents.

Present strategic recommendations confidently while constructively challenging client assumptions and perspectives.

Partner closely with creative, account management, media, and production teams to strengthen campaign effectiveness.

Identify future opportunities, emerging trends, and potential business challenges for clients and brands.

Guide teams through ambiguity by providing strategic direction and helping unlock creative solutions.

Own projects end-to-end, ensuring timely delivery, quality output, and stakeholder alignment.

Mentor junior strategists and contribute to the growth of strategic thinking across teams.

Drive innovation through continuous learning, research, and industry awareness.

Preferred Skills:

5–7 years of experience in Brand Planning, Strategic Planning, Consumer Insights, Communications Planning, or Account Planning.

Prior experience in advertising agencies, digital agencies, consulting firms, or brand strategy roles.

Strong expertise in qualitative research, consumer behavior analysis, and insight generation.

Excellent presentation, storytelling, and communication skills.

Ability to write compelling strategic narratives, creative briefs, and pitch presentations.

Strong business acumen with the ability to identify opportunities for brand and business growth.

Proven ability to influence stakeholders and facilitate strategic discussions.

Strong analytical thinking and problem-solving capabilities.

Experience working across multiple categories and managing diverse client portfolios.