About the Brand

Arose NY is a fast-growing US-based luxury perfume oil and home fragrance brand. Alcohol-free, vegan, minimalist, and ready to grow our social channels seriously. We sell on our Shopify store, Amazon, and run active paid campaigns on Meta, Google, and Amazon Ads.

We are looking for someone who can OWN our social media strategy end-to-end: decide what we post, why, when, and then create most of it themselves. This is not an execution-only design role. We need a strategic thinker who is also a strong designer, video creator, and ads creative specialist.

Role at a Glance

Work Type: Full-Time, Remote (India)

Work Hours: 9:30 AM to 5:30 PM Eastern Time (US) = 8:00 PM to 4:00 AM IST during Standard Time = 7:00 PM to 3:00 AM IST during Daylight Saving

Experience: 3 to 5 Years

Industry: Beauty, Fragrance, Luxury Lifestyle

Salary: Rs. 20,000 to Rs. 25,000 per month (based on experience and portfolio)

Probation: 3 months. Notice period after probation: 30 days.

About the Role

You will be the person responsible for growing @arose.ny on Instagram and TikTok — not just posting content, but actually moving the follower count, engagement, and reach numbers. You will plan our content calendar, pitch campaign ideas, study what is working for beauty and fragrance brands globally, and then execute most of the creative yourself.

You will also be responsible for creating ad creatives for our paid campaigns on Meta, Google, and Amazon — understanding what hooks, formats, and visuals actually drive clicks and conversions, not just what looks good.

The split is roughly 70% strategy and content planning, 30% hands-on design and video execution. You will work directly with the founder and have real ownership over the brand's social and ads creative presence.

Key Responsibilities

Social Media Strategy

Own the monthly and weekly content calendar for Instagram and TikTok
Set follower growth, engagement, and reach targets — and hit them
Research beauty, perfume, and lifestyle brands weekly. Bring back ideas, formats, hooks, and trends we should test
Propose campaign concepts for seasonal launches, sales, and product drops
Track performance metrics and adjust strategy based on what is working
Recommend collaborations, UGC opportunities, and influencer outreach angles
Review what competitors are doing and identify where we are falling behind

Paid Ads Creative — Meta, Google & Amazon (Critical)

Design and produce video and static creatives for Meta (Facebook and Instagram) ads — correct specs, strong hooks, price reveals, and offer-led formats
Create Google display and YouTube ad creatives — banners, thumbnails, and short video cuts
Build Amazon ad creatives — Sponsored Brand banners, product images, infographics, A+ content, and comparison charts
Understand the difference between what works organically vs what converts in paid media
Assist with basic campaign setup and performance monitoring on Meta Business Suite, Google Ads, and Amazon Ads — you do not need to be a media buyer, but you must understand how ads work
Optimize creatives based on performance data — know when to refresh a creative and why

Product Video Content (Critical)

Conceptualize, storyboard, and direct product video shoots — even if filming is done remotely or by the founder
Edit 4 to 6 Reels or TikToks per week using Adobe Premiere Pro and After Effects
Build kinetic typography, motion graphics, and transitions that match a luxury aesthetic
Create UGC-style product videos that feel authentic and perform well in both organic and paid contexts
Identify trending audio and formats early, and adapt them to our brand
Use Kling AI, Runway, or similar AI video tools to assist with content production where relevant

Social Media Design

Design posts, carousels, stories, and highlight covers using our brand templates
Maintain a consistent grid aesthetic — no AI-generated images, no off-brand visuals
Write caption hooks and copy that work with the visuals

Website & E-commerce Creative

Design Shopify homepage banners, hero images, and promotional creatives
Create Amazon product images, infographics, comparison charts, and A+ content
Produce 3D product mockups and lifestyle compositions

Campaigns & Brand Identity

Build creatives for seasonal launches, Meta, Google, and Amazon ads, and email marketing
Develop visuals for influencer collaborations and UGC briefs
Maintain a consistent luxury aesthetic across every touchpoint
Design product labels and print-ready packaging files when needed

Required Skills & Tools

Strategy & Ads:

Proven track record of growing a brand's social following (please share numbers)
Strong understanding of Instagram, TikTok, and Reels algorithms
Hands-on experience creating ad creatives for Meta, Google, and Amazon — not just social posts
Comfortable with Meta Business Suite, Google Ads, Amazon Ads, and basic performance reporting
Sharp eye for trends in beauty, fragrance, and luxury lifestyle

Design & Video (non-negotiable):

Adobe Premiere Pro — advanced

Adobe After Effects — confident with motion graphics, kinetic typography, transitions

Adobe Photoshop & Illustrator — advanced

CapCut for fast-turnaround edits

Ability to conceptualize, storyboard, and direct product video shoots

Experience producing UGC-style product video content

Nice to Have:

Canva (as a quick tool, not the primary one)
Kling AI or Runway for AI video assist
Basic photography or product styling
Copywriting for captions, hooks, and ad copy

Ideal Candidate Profile

3 to 5 years running social media for a brand (in-house or agency), with at least 1 to 2 years in beauty, fragrance, skincare, or lifestyle
Can show real growth numbers from a previous account you managed — screenshots, before and after follower counts, viral content links
Has created ad creatives for Meta, Google, or Amazon paid campaigns — and can show examples that actually ran
Has produced product video content — not just edited footage handed to you, but planned and shot or directed it
Strategic thinker — comes with ideas, does not wait to be told what to do
Self-managed and disciplined — we will not be checking on you hourly
Comfortable with US Eastern hours (9:30 AM to 5:30 PM ET)
Reliable internet and a workstation that can handle Premiere and After Effects smoothly
This is your primary job, not a side hustle — we expect full focus during work hours

What You Will Get

Rs. 20,000 to Rs. 25,000 per month, paid via Western Union to your Indian bank account
All professional tools fully paid by the company: Adobe Creative Cloud, Canva Pro, Kling AI, Envato — you do not pay for any software
15 days paid time off + 5 days emergency leave per year
Indian public holidays paid: Republic Day, Holi, Independence Day, Gandhi Jayanti, New Year's Day, Diwali, Dussehra, Eid, Christmas
Annual performance review with salary growth and role expansion tied to your results
Real ownership of a brand's social and ads creative presence — your strategy, your content, your growth numbers
Direct collaboration with the founder, no layers of approval
Long-term role with a fast-growing US luxury fragrance brand
Growth into a senior creative or social lead role as the brand scales

Interview Process

Shortlisted candidates will be invited to a 1-hour live call. We will give you a creative brief — covering both a social content piece and an ad creative. You will share your screen, turn on your camera, and walk us through how you would approach it using the tools you know best. You do not need to finish the task. We just want to see how you think, how you use the software, and how you solve creative and strategic problems in real time.

Social Media Strategist & Content Creator