Job Description

We are looking for an experienced Meta Media Buyer with a strong background in Pay Per Call and Lead Generation campaigns. You will be responsible for creating, managing, and scaling high-performing ad campaigns on Facebook and Instagram that drive inbound calls and qualified leads across multiple verticals.

Key Responsibilities

Strategize, launch, and manage Meta ad campaigns optimized for lead gen and call
conversions.
Create and test high-converting creatives, ad copy, and funnels tailored to specific
audiences.
Optimize campaigns for CPL, CPA, and ROAS, ensuring quality and compliance.
Set up and maintain tracking through Facebook Pixel, offline events, and third-party
tools.
Monitor daily performance and implement A/B testing for continuous improvement.
Collaborate with creative, landing page, and tech teams to improve user experience and
lead quality.
Generate detailed performance reports with actionable insights.

Qualifications

1 - 2 years of experience running performance-driven Meta ad campaigns (lead gen &
pay per call).
Strong understanding of Facebook Ads Manager, conversion tracking, and audience
segmentation.
Proven track record of optimizing for lead quality and cost-efficiency.
Familiarity with call tracking tools, CRMs, and lead validation methods.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.

Preferred Qualifications

Experience in verticals like insurance, finance, legal, or home services.
Knowledge of Meta policy compliance and account structure best practices.
Facebook Blueprint Certification is a plus.

Benefits

Group Health Insurance
Opportunity to grow within the company

How To Apply

Interested candidates should submit their resume, portfolio, and a cover letter highlighting their relevant experience to [HIDDEN TEXT] Adcanopus Digital Media Pvt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Apply Now

Media Buyer - Meta