Inbound Sales Development Representative (SDR)

Department: Sales

Location: Singapore

Employment Type: Full-time

About EPOS

EPOS is a leading provider of smart POS and digital payment solutions, empowering merchants with seamless payment acceptance, business management tools, and value-added services. We help businesses of all sizes simplify operations, improve efficiency, and accelerate growth through innovative technology.

About The Role

We are looking for an energetic and customer-focused Inbound Sales Development Representative (SDR) to manage inbound sales enquiries and convert interested prospects into qualified sales opportunities.

As the first point of contact for potential merchants, you will engage customers through phone calls, WhatsApp, email, website enquiries, and marketing campaigns. Your role is to understand their business needs, qualify opportunities, introduce EPOS solutions, and hand over qualified leads to the Merchant Acquisition team for closing.

This role is ideal for someone who enjoys talking to customers, thrives in a fast-paced sales environment, and is passionate about helping SMEs adopt digital payment solutions.

Key Responsibilities

Lead Qualification & Customer Engagement

Respond promptly to inbound enquiries from the website, social media, WhatsApp, phone calls, email, and marketing campaigns
Understand merchants business operations, payment requirements, and current challenges
Qualify leads based on predefined criteria such as business type, transaction volume, outlets, and payment needs
Educate prospective merchants on EPOS POS systems, payment solutions, and value-added services
Schedule product demonstrations or appointments with the Merchant Acquisition team for qualified opportunities

Pipeline Management

Maintain accurate customer information and activity records in the CRM
Follow up with warm leads to drive progression through the sales funnel
Track lead status and ensure timely follow-up until handover or closure
Meet daily, weekly, and monthly lead qualification and appointment targets

Cross-functional Collaboration

Work closely with Marketing to maximise conversion of campaign-generated leads
Collaborate with Merchant Acquisition, Operations, and Customer Success teams to ensure a smooth customer journey
Share customer insights and market feedback to improve products, campaigns, and sales processes

Preferred Experience

Experience selling B2B SaaS, POS systems, payment solutions, fintech, or technology products
Experience engaging SME merchants across retail, F&B, beauty, healthcare, or services industries
Familiarity with digital payments, QR payments, card acquiring, or merchant solutions
Ability to speak additional languages (Mandarin, Malay, or Tamil) to communicate with a diverse merchant base is an advantage

Key Competencies

Excellent communication and active listening
Customer-centric mindset
Sales and commercial awareness
Strong problem-solving skills
Relationship management
Adaptability and resilience
Team collaboration
Attention to detail
Ownership and accountability

Key Performance Indicators (KPIs)

First response time to inbound enquiries
Number of qualified sales opportunities (SQLs)
Meetings or demos booked for Merchant Acquisition
Lead-to-opportunity conversion rate
CRM data accuracy and hygiene
Customer satisfaction during the qualification process
Monthly pipeline contribution

Ideal Candidate

You are naturally curious and enjoy engaging with business owners to understand their needs. You excel at building rapport, asking insightful questions, and identifying opportunities. You are highly responsive, organised, and motivated by helping merchants find the right solution while contributing to a high-performing sales team.

Requirements

Requirements

Diploma or Bachelor's Degree in Business, Marketing, Communications, or a related discipline
1-3 years of experience in Sales Development, Inside Sales, Business Development, Customer Service, or Telemarketing
Fresh graduates with excellent communication skills and a strong interest in sales are encouraged to apply
Excellent verbal and written communication skills in English
Strong interpersonal and relationship-building skills
Comfortable handling a high volume of inbound enquiries via phone, WhatsApp, and email
Self-motivated, customer-focused, and target-driven
Strong organisational and time management skills
Proficiency in CRM systems such as Salesforce, HubSpot, Zoho, or similar is an advantage

Benefits

Why Join EPOS

Be part of one of the fastest-growing digital payment and POS solution providers
Work with innovative products that help SMEs digitise and grow their businesses
Clear career progression into Merchant Acquisition, Account Executive, or Sales Team Lead roles
Comprehensive onboarding, product training, and continuous learning opportunities
Collaborative, fast-paced, and performance-driven culture