Location: Work from Office – Dhanori, Pune

Type: Full-Time

Experience: 1.5 – 3 Years

About Witrex

Witrex is a fast-growing integrated digital marketing and growth agency helping brands scale through strategic storytelling, performance marketing, social media, design, and technology-led solutions.

We work with emerging startups and fast-growing businesses to build creative, insight-driven campaigns that drive measurable brand growth, engagement, and digital impact.

Role Overview

We are looking for a creative and strategic Associate – Social Media Strategist to lead and manage the end-to-end social media strategy and execution for Witrex and client brands.

The ideal candidate should combine strategic thinking, creative campaign ideation, platform expertise, and hands-on execution skills.

Key Responsibilities

1. Social Media Strategy & Platform Management

- Develop and execute comprehensive social media strategies aligned with business objectives

- Manage end-to-end social media operations across Instagram, LinkedIn, YouTube, and other platforms

- Drive growth, engagement, and performance metrics

- Monitor platform trends and algorithm updates

2. Content Strategy & Creative Direction

- Develop monthly and quarterly content calendars

- Conceptualize social-first campaigns and viral formats

- Collaborate with writers, designers, and marketers

- Maintain brand voice and visual consistency

3. Campaign Planning & Execution

- Plan and execute campaigns from ideation to reporting

- Drive engagement using reels, carousels, stories, and trend-based formats

- Provide creative direction for campaigns and ad creatives

4. Copy & Messaging Strategy

- Guide captions, hooks, and storytelling formats

- Ensure messaging aligns with brand positioning

5. Paid Media Awareness

- Strong understanding of Meta Ads and Google Ads

- Work with performance teams on campaign creatives

6. Analytics, AI & Optimization

- Track engagement, reach, CTR, and performance metrics

- Use AI tools for research, content ideation, automation, and reporting

- Monitor competitors and industry benchmarks

Required Skills

- 1.5 – 3 years experience in social media strategy or management

- Strong understanding of Instagram, LinkedIn, and social media platforms

- Knowledge of Meta Ads and Google Ads ecosystems

- Experience managing content calendars and campaigns

- Strong creative thinking ability

- Familiarity with AI tools for marketing workflows

Preferred Attributes

- Strong trend awareness

- Ability to manage multiple brands simultaneously

- Ownership-driven mindset

- Performance-focused marketing approach

Why Join Witrex

- Opportunity to lead social media strategies end-to-end

- Exposure to diverse brands and campaigns

- Fast-paced creative agency culture

- Strong career growth opportunities