Designation: Manager – Performance Marketing

Salary: As per industry standards

Location: Borivali, Mumbai

Qualification: Bachelor's or Master's degree is a plus

Experience: 3 years of relative experience in Google Ads, Meta Ads & AMS (Amazon Marketing Services) is a must

Skills: Proven experience in performance marketing, preferably in a similar role (category of beauty is a plus)

Job Type: Full-Time, Permanent

About the company:

BCPL – BEAUTY CONCEPTS, established in the year 1996 is a member of the Bahety Group of Companies, one of the most trusted business houses from Kolkata. With a brand portfolio exceeding 45 leading international brands in fragrances, beauty & cosmetics, BCPL is the preferred partner for international brands in the growing Indian Market. With over 30 years of customer understanding across the segments of Mass, Mass Premium, Fashion, Prestige & Luxury, BCPL provides its partners with a competitive edge in a challenging & emerging market like India.

Website: https://bcplindia.com/

Job Summary:

A digital performance marketing manager plays a crucial role in boosting the marketing team's overall performance. They are responsible for planning and executing campaigns with a clear focus on achieving specific key performance indicators (KPIs). Additionally, these managers actively explore new marketing channels and trends to ensure a better return on investment (ROI). They also manage budget allocation, aiming to minimize the cost per acquisition (CPA), and advertising cost of sales (ACOS) while expanding the customer base.

Key Responsibilities of Performance Marketing Manager

Campaign Management: The performance marketing manager will be tasked with creating and overseeing campaigns across a spectrum of digital channels like Google Ads, Meta Ads, AMS (Amazon Marketing Services), E-commerce Search & Display Ads (Myntra Nykaa, Blinkit) and FK Ads (Flipkart). These campaigns are meticulously crafted with the dual purpose of driving revenue and maximizing return on investment (ROI). Utilizes various platforms, including social media, search engine marketing (SEM), and display advertising.
Data-driven Optimization: The performance marketing manager's role involves the continuous analysis and optimization of campaign performance. He needs to utilize data-driven insights to optimize strategies and achieve superior outcomes. Employing quantitative analysis ensures that each campaign is highly effective, with a focus on maximizing return on investment (ROI).
Issue Identification: Identifying and resolving marketing performance issues. With the aid of analytical tools such as Google Analytics / Amazon Marketing services and other relevant tools to dig deep into data to unearth any problems and perform root cause analysis. Ensures that campaigns operate smoothly and efficiently.
Effective Communication: Will be responsible for developing reporting and visualization dashboards that simplify complex analyses. These dashboards cover a range of aspects, including marketing planning, budgeting, ROI analysis, and various key performance indicators (KPIs). Help in conveying insights and findings.
Setting KPIs: In the fast-paced digital marketing landscape, staying current with the latest and most relevant Key Performance Indicators (KPIs) is crucial. Keeping a keen eye on emerging metrics that are important for performance management and optimization. Harness these insights to fine-tune strategies and campaigns.
Collaboration: He needs to work closely with creative and marketing teams, fostering an environment where strategies are tested, and innovative ideas are brought to life. This collaborative spirit ensures that marketing efforts remain dynamic and responsive to changing market dynamics.
ROI Enhancement: The core objective ultimately revolves around delivering measurable improvements in ROI and reducing the cost per conversion (CPA) across all marketing channels. Consistently refine strategies to ensure optimal results, extracting maximum value from marketing investments.

Skills Required for A Digital Performance Marketing Manager

Analytical Proficiency: A performance marketing manager must excel in data-driven decision-making. Their ability to analyze data from advertising campaigns helps them distinguish effective strategies from ineffective ones, ensuring optimal returns on investment through continuous campaign adjustments.
Paid Advertising Expertise: Given that a significant portion of performance marketing involves paid ads on platforms like Google Ads, Meta Ads, AMS (Amazon Marketing Services), and E-commerce Search & Display Ads (Myntra Nykaa, Blinkit), FK Ads (Flipkart) a deep understanding of these platforms is crucial. Proficiency in paid advertising maximizes visibility, engagement, and conversions while optimizing ad spend.
SEO and SEM Knowledge: Alongside paid advertising, understanding search engine optimization (SEO) and search engine marketing (SEM) is vital. This knowledge ensures that content and ads are easily discoverable by users in organic search results, complementing paid strategies and enhancing overall visibility.
Conversion Rate Optimization (CRO): It's not enough to drive traffic; a performance marketing manager must excel in converting that traffic into valuable leads or sales. Proficiency in CRO practices ensures that campaigns not only attract attention but also lead to measurable actions, increasing return on investment.
Effective Budget Management: Performance marketing campaigns can quickly become costly. Effective budget management is essential to allocate funds optimally, delivering the best results without overspending. It's about achieving high returns with cost efficiency and maintaining a balanced investment-to-return ratio.