Influencer Strategy Development: Create and implement influencer marketing strategies that align with the brand's objectives and target audience, focusing on skincare and haircare products.
Influencer Research & Identification: Identify, research, and build relationships with relevant influencers across various social media platforms (Instagram, YouTube, etc.) to drive brand awareness, product launches, and content collaborations.
Campaign Management: Oversee the execution of influencer campaigns from start to finish, including contract negotiations, content creation guidelines, and campaign timelines.
Content Creation & Scripting: Collaborate with influencers to ensure content aligns with brand messaging and maintains authenticity, quality, and engagement.
Performance Monitoring & Reporting: Track and analyze influencer performance, ensuring KPIs such as reach, engagement, and conversions are met. Prepare detailed reports and insights to evaluate the ROI of influencer campaigns.
Trend Monitoring: Stay up to date with the latest trends in influencer marketing, skincare, and haircare industries to ensure the brand remains innovative and relevant.
Photoshoot & Event Coordination: Organize and manage photoshoots and brand events, including creative direction, logistics, scheduling, and vendor coordination. Ensure all events and shoots align with the brand's aesthetic and values.
Cross-functional Collaboration: Work closely with the social media, PR, and product teams to ensure cohesive messaging across all platforms and marketing efforts.
Internal Shoot Support: Support end-to-end execution of internal content shoots, including pre-production planning, talent coordination, shoot-day management, and post-production alignment to ensure high-quality output.
Community Cultivation: Act as the voice of Re'equil across our community touchpoints. Foster a safe, inclusive, and highly engaged brand community.
UGC Harvesting: Encourage, collect, and organize high-quality User-Generated Content (UGC) for use across the brand's social channels, paid ads, and website.
Social Listening: Monitor brand mentions, beauty trends, and cultural moments. Relay community feedback, product requests, and insights back to the broader marketing and product teams.
Community Events: Assist in planning and executing focus group discussions, community-centric events, to learn more about the community insights and product feedback.

Requirements

Requirements

2+ years of experience in influencer marketing or digital marketing, preferably in the beauty, skincare, or haircare sectors.
Strong understanding of social media platforms (Instagram, YouTube, etc.) and influencer tools
Excellent communication, negotiation, and relationship-building skills.
Experience in photoshoot coordination, event planning, and vendor management.
Proven ability to manage multiple projects and campaigns simultaneously with attention to detail and strong organizational skills.
Analytical mindset with the ability to assess campaign performance and optimize strategies.
Strong understanding of the skincare and haircare category, including ingredients, consumer behavior, and emerging trends.
Creative, self-motivated, and able to work independently as well as within a team.
Knowledge of photography, videography, and basic content creation techniques is a plus.
Bachelor's degree in Marketing, Communications, or a related field is preferred.

Influencer Marketing Executive