Social Media & Content Manager

Location: Nashik

Employment Type: Full-time, In-house

Experience: 2–5 years

Department: Marketing & Brand

About the Role

We are looking for a Social Media & Content Manager to join our in-house marketing team and take ownership of our social media presence, content creation and day-to-day brand communication.

This is a hands-on role. You will be responsible not just for posting content, but for understanding the brand, coming up with content ideas, planning and coordinating shoots, working with designers and photographers/videographers, and ensuring that our marketing calendar is executed consistently.

You will work closely with the founders and internal team to turn our products, stories, campaigns, events and everyday business activities into engaging content for social media and other marketing channels.

Key Responsibilities1. Social Media Management

Manage the brand's Instagram, Facebook, LinkedIn and other relevant social media platforms.
Develop and maintain a monthly content calendar.
Plan and execute reels, posts, carousels, stories and other social formats.
Write captions, briefs, hooks and basic copy for social media.
Monitor comments, DMs and audience engagement and ensure timely responses.
Track social media performance and identify what content is working and what needs improvement.
Stay updated with relevant social media trends, formats, sounds and content styles.

2. Content Creation & Ideation

Develop fresh and relevant content ideas aligned with the brand's positioning and marketing objectives.
Convert product launches, festivals, events, collaborations, customer stories and business activities into content opportunities.
Think beyond product posts and create content that builds the brand, its personality and its community.
Develop concepts and briefs for reels, photoshoots, campaigns and other creative assets.
Actively identify opportunities for creating content within the business rather than waiting for content to be provided.

3. Shoot Planning & Management

Plan and coordinate regular product, lifestyle and campaign shoots.
Prepare shoot briefs, shot lists, references and content requirements.
Coordinate with photographers, videographers, models, stylists, locations and other external resources where required.
Be present during shoots and ensure the required content is captured.
Manage the complete content pipeline from idea → brief → shoot → edit → approval → publishing.
Maintain an organised library of photographs, videos, raw footage and other brand assets.

4. Working With the Internal Team

Work closely with founders, marketing, sales, operations, design and production teams to understand upcoming priorities.
Proactively identify stories and activities happening within the company that can be converted into marketing content.
Coordinate with designers and external agencies/freelancers wherever required.
Ensure that everyone involved in content creation is working towards the same brand direction and timelines.

5. Marketing Support

This role will also support the broader marketing function.

Responsibilities may include:

Supporting campaign planning and execution.
Assisting with product launches and new product communication.
Supporting influencer and creator collaborations.
Helping execute brand activations, events and exhibitions.
Creating marketing presentations, basic campaign briefs and communication material where required.
Supporting B2B marketing initiatives and corporate communication.
Helping the team research competitors, trends and new marketing opportunities.

What We're Looking For

We are looking for someone who is:

Creative but highly execution-oriented.
Comfortable being on the ground and getting things done.
Naturally curious about brands, consumers, culture and social media.
Someone who understands why a piece of content works — not just how to make it look good.
Comfortable coordinating people, shoots and deadlines.
A strong communicator with good written and spoken English.
Able to work independently and take ownership.
Comfortable working directly with founders and senior members of the team.
Organised enough to manage multiple content projects simultaneously.
Willing to experiment, test new formats and learn from performance.

Desired Skills

Strong understanding of Instagram and short-form video content.
Good knowledge of Reels and social media trends.
Basic understanding of photography and videography.
Experience in coordinating professional shoots.
Good copywriting and caption-writing skills.
Basic understanding of Canva / Adobe Creative Suite or similar tools.
Familiarity with video editing tools such as CapCut, Premiere Pro, VN or similar is an advantage.
Understanding of social media analytics and performance metrics.
Experience with FMCG, food & beverage, lifestyle, D2C or consumer brands is preferred.

What This Role Is NOT

This is not a role for someone who only wants to:

Schedule posts.
Repost content.
Manage an agency.
Wait for someone else to provide photos and videos.
Simply follow a pre-decided content calendar.

We are looking for someone who can think, create, coordinate and execute.

Success in This Role

After 6 months, we should be able to see:

A consistent and recognisable brand presence across social media.
A strong and well-organised content pipeline.
Regular, high-quality original photo and video content.
Better engagement and growth across our social channels.
Faster execution of campaigns and launches.
A growing library of usable brand content.
The ability to turn everyday business activities into interesting stories and content.
A social media presence that genuinely reflects the ambition and personality of the brand.

Why Join Us

You will have the opportunity to work closely with the founders and play a meaningful role in building a growing Indian consumer brand.

This is a role where your ideas can actually become campaigns, shoots and content. You will have significant ownership and the opportunity to shape how the brand is seen by consumers.

If you are someone who sees a good story everywhere, loves creating content and enjoys turning ideas into execution, we'd love to hear from you.

Social Media and Content Manager - TKJ s Ice Tea (Nashik)