Job Title : Senior Social Media Manager

Location: Mumbai HO, In-office

Experience: 4+ years

ABOUT TRUEMEDS

At Truemeds, we're on a mission to make healthcare more affordable and accessible for millions of Indians. Every month, people are forced to choose between their health and their finances. We're changing that by helping customers discover trusted branded substitute medicines that can significantly reduce their monthly medicine bills, without compromising on quality.

As we continue to build one of India's fastest-growing healthcare brands, we're looking for a Senior Social Media Manager who can make Truemeds one of the most trusted, engaging and share-worthy healthcare brands on social media.

We're especially excited to build our YouTube presence from the ground up. If you've been part of a 0 to 1 YouTube growth journey for a brand, understand what it takes to build an audience from scratch, and know how to turn content into a long-term growth engine, this role is built for you.

This isn't a role for someone who simply schedules posts. We're looking for someone who understands culture, storytelling, community building, data and brand strategy, and knows how to bring them together to create meaningful impact.

KEY RESPONSIBILITIES

1. Own Truemeds Social Presence

• Lead the overall social media strategy across Instagram and YouTube as the primary platforms, while acting as the trusted custodian of LinkedIn.

• Build a consistent, memorable and differentiated brand voice across every platform.

• Continuously answer, and improve upon, the question:

Why should anyone follow Truemeds

2. Build a Content Engine People Want to Share

• Translate the brand's positioning into social-first content that educates, entertains, inspires and gets shared.

• Develop platform-native content strategies instead of repurposing the same content across every platform.

• Identify opportunities around trends, topical moments, awareness days and cultural conversations, while ensuring relevance to the brand.

• Bring fresh content ideas across Reels, Shorts, videos, carousels, creator collaborations, educational content and storytelling formats.

3. Drive Social Growth

• Define monthly, quarterly and annual growth goals across followers, engagement, reach, video views, shares and community metrics.

• Own social media dashboards and regularly identify opportunities for improvement.

• Hold agency partners accountable for delivering agreed KPIs and continuously optimize performance.

• Own Instagram and YouTube growth goals, with clear accountability for engagement rate, follower growth, reach, watch time and audience retention.

• Drive the roadmap to scale YouTube to 800K subscribers in next 12–15 months and Instagram to 1M followers within the next 18 months, through meaningful content IPs, creator collaborations and consistent platform-first storytelling.

• Build repeatable content formats and owned IPs that contribute to sustained audience growth and long-term brand affinity.

4. Be the Brand Custodian

• Ensure brand consistency across every post, video, campaign and interaction.

• Maintain high creative standards while balancing speed with quality.

• Work closely with leadership to translate brand narratives into impactful social campaigns.

5. Collaborate Cross-Functionally

• Partner with Copywriters, Designers, Motion Designers, Video Editors and the Creative Director to build best-in-class content.

• Collaborate with Brand, Performance Marketing and CRM teams to create content that supports awareness, acquisition, engagement and retention objectives.

• Coordinate effectively with creative agencies, social media agencies and external production partners.

6. Community & Reputation Management

• Oversee community management and Online Reputation Management (ORM) across all social platforms.

• Develop response frameworks for customer interactions.

• Support crisis communication planning and ensure timely, brand-appropriate responses during sensitive situations.

7. Build an Influencer Ecosystem

• Develop and scale Truemeds influencer marketing program.

• Identify, onboard and nurture creators across healthcare, lifestyle, wellness, education and regional content categories.

• Work with agencies and internal teams to execute influencer campaigns, from ideation to reporting.

• Measure influencer effectiveness through meaningful brand and business metrics.

8. Support Brand & Performance Growth

• Understand how organic and paid social work together.

• Support Performance Marketing teams through content amplification, boosting strategies and creator-led campaigns.

• Recommend content formats that improve distribution, engagement and conversion, wherever relevant.

• Have a strong understanding of Meta Social Analytics, YouTube Analytics and platform-specific insights to inform content strategy and measure business impact.

9. Stay Curious About Healthcare

• Continuously learn about preventive healthcare, chronic disease management, wellness trends and pharmaceutical developments.

• Translate complex healthcare topics into content that's simple, trustworthy and engaging for everyday audiences.

WHAT MAKES THIS ROLE IMPACTFUL

At Truemeds, social media isn't just another marketing channel. It's how millions of people will discover, trust and remember our brand.

You'll have the opportunity to:

• Shape the voice of one of India's fastest-growing healthcare brands.

• Build content that genuinely improves health awareness while driving business growth.

• Influence how millions of Indians think about affordable healthcare.

• Build communities, not just follower counts.

• Work across Brand, Performance Marketing, CRM and Leadership teams to create content that delivers real business impact.

• Help establish Truemeds as the most trusted healthcare brand on social media.

REQUIREMENTS

• 4+ years of experience managing social media for consumer-first brands, D2C brands or high-growth startups.

• Strong understanding of Instagram, YouTube and LinkedIn content ecosystems.

• Proven experience developing and executing social media strategies that drive measurable growth.

• Strong understanding of content planning, storytelling, platform algorithms and audience behaviour.

• Experience working with creative teams, copywriters, designers, video editors and agencies.

• Ability to evaluate creative quality and provide actionable feedback across copy, design and video.

• Hands-on expertise with YouTube Analytics and Meta Social Analytics, with the ability to translate data into actionable content and growth strategies.

• Working knowledge of Meta Creator Marketplace and Google Creator Hub, with experience discovering, evaluating and collaborating with creators.

• Demonstrated experience contributing to or leading a 0 to 1 YouTube growth journey for a consumer brand is highly preferred.

• Proven ability to define and improve engagement rate, audience retention, subscriber growth and follower growth through content-led strategies.

• Experience managing agency relationships and driving accountability against defined KPIs.

• Familiarity with ORM, social listening and crisis communication.

• Understanding of paid social, content boosting and influencer-led distribution strategies.

• Excellent project management and stakeholder management skills.

• A strong bias for ownership, experimentation and continuous improvement.

GOOD TO HAVE

• Experience working with healthcare, health-tech, pharma or wellness brands.

• Experience building and scaling influencer marketing programs.

• Knowledge of chronic disease management, preventive healthcare and health education.

• Experience collaborating closely with Performance Marketing and CRM teams.

• Familiarity with social listening tools and analytics platforms.

• Understanding of video-first content production and the creator economy.

• Passion for building communities and brands that people genuinely trust.

WHAT SUCCESS LOOKS LIKE

Within your first year, you will have:

• Successfully scaled YouTube from 0 to 800K subscribers through a sustainable, content-first strategy.

• Helped grow Instagram to 1M followers within 18 months, supported by meaningful content IPs and a highly engaged community.

• Built recurring content franchises that audiences actively follow, share and return to.

• Established a scalable influencer marketing program.

• Improved engagement rate, reach, watch time, shares and community interactions across platforms.

• Positioned Truemeds as a trusted, educational and highly shareable healthcare brand.

WHAT A DAY IN THIS ROLE LOOKS LIKE

On any given day, you could be:

• Reviewing Instagram, YouTube and LinkedIn performance to uncover growth opportunities.

• Brainstorming with the Creative Director, copywriters and designers on content that's insightful, engaging and share-worthy.

• Planning and reviewing content with internal teams and agency partners to ensure every post reflects the Truemeds brand.

• Spotting trends, topical moments and healthcare conversations and turning them into timely content.

• Collaborating with Performance Marketing and CRM teams to amplify high-performing content.

• Reviewing influencer partnerships, creator briefs and campaign performance.

• Monitoring community conversations, ORM and brand sentiment, while responding to critical issues when needed.

• Tracking key social media metrics, identifying what's working and optimizing the content strategy accordingly.

• Challenging one simple question every day: Why should anyone follow Truemeds and making sure your work keeps answering it.