Job Description – Strategic Media Planning Lead

Department: Growth Marketing

Reports To: AD / BD – Growth Marketing

Experience: 8–10 Years

Employment Type: Full-Time

Role Summary

We are looking for a strategic, solution-oriented marketing leader who can decode business challenges and transform them into insight-led, high-impact campaign strategies.

This role is ideal for a seasoned media strategist and campaign planner with strong expertise across both digital and offline media ecosystems. The ideal candidate should possess sharp commercial acumen, a deep understanding of audience behavior, and the ability to craft message-to-market strategies aligned with business objectives.

The individual will work closely with clients and internal stakeholders to identify opportunities, solve marketing and revenue challenges, and develop full-funnel campaigns that balance brand storytelling with measurable business outcomes.

Key Responsibilities

1. Strategic Problem Solving & Campaign Architecture

Collaborate with clients and internal stakeholders to understand business challenges, growth opportunities, and brand positioning gaps.
Translate business objectives into insight-driven media strategies and communication frameworks with measurable outcomes.
Build full-funnel campaign narratives that align messaging with audience mindset across awareness, consideration, and conversion stages.
Develop integrated campaign architectures tailored to specific business goals and market conditions.

2. Media Planning Across Channels

Create 360-degree media plans leveraging the most effective mix of channels including:
Digital: Search, Social, Display, Video, Programmatic, Performance Media
Traditional: TV, Print, Radio, OOH
Emerging Media: OTT, Influencer Marketing, Audio, Creator Ecosystems
Understand the strategic role of each channel within the customer journey and optimize media allocation accordingly.
Drive integrated planning approaches that combine performance efficiency with long-term brand visibility.

3. Message-to-Market Fit & Creative Alignment

Partner with creative and content teams to develop messaging strategies aligned with audience psychology, consumer behavior, and brand tonality.
Ensure creative communication aligns with campaign objectives, media strategy, and platform-specific best practices.
Guide strategic content direction to improve audience engagement and campaign effectiveness.

4. Performance & Brand Campaign Integration

Design campaign strategies that effectively balance brand-building initiatives with performance-driven outcomes.
Utilize audience insights, market intelligence, and platform data signals to segment, target, and sequence communication across paid, owned, and earned channels.
Continuously evaluate campaign performance and optimize strategies based on data, trends, and consumer response.

5. Client Leadership & Strategic Growth Advisory

Act as a strategic advisor to clients by contributing beyond campaign execution and helping shape overall go-to-market strategies.
Lead business reviews, analyze campaign impact, and recommend strategic improvements or new growth opportunities.
Build strong client relationships and identify opportunities to expand strategic and performance-led mandates across accounts.

Qualifications

8–10 years of experience in media strategy, campaign planning, integrated marketing, or brand-performance consulting.
Strong experience in solving business and marketing challenges through strategic media planning.
Deep understanding of media planning principles, consumer journeys, brand strategy, and performance marketing metrics.
Hands-on exposure to platforms such as Google Ads, Meta, YouTube, DV360, LinkedIn, OTT ecosystems, CRM/Email Marketing, and traditional media planning tools.
Experience in campaign messaging development, creative briefing, and content strategy alignment.
Excellent analytical, presentation, stakeholder management, and communication skills.

Preferred Profile

Prior experience working with leading digital agencies, media networks, consulting firms, or digital-first brands.
Comfortable collaborating cross-functionally with brand, creative, analytics, media buying, and client servicing teams.
Proven experience managing high-stakes client relationships across diverse industries such as FMCG, BFSI, E-commerce, Retail, and Consumer Brands.
Strong strategic thinking combined with an executional understanding of integrated marketing campaigns.

Success Metrics

Business impact delivered through campaigns (revenue growth, lead generation, brand uplift, engagement metrics).
Effectiveness of message-to-media strategy alignment.
Client satisfaction, retention, and expansion of strategic mandates.
Innovation, efficiency, and scalability in campaign architecture and media planning approaches.

Media Strategy & Planner