Skill required: Delivery - Digital Marketing Analytics

Designation: I&F Decision Sci Practitioner Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We're Accenture Marketing Operations. We re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of industrialized run capabilities, leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. The Consumer Analytics Specialist will execute a range of analytics activities to support marketing and business decision-making. In this role, you will guide business teams by leveraging connected data solutions and establishing metrics that drive measurable business outcomes. Additionally, you will deliver objective, timely, and relevant analysis to support decision-making, monitor strategic implementation, and enhance overall business performance. This role plays a key part in enabling improved performance across digital and social channels.

What are we looking for

Degree in Analytics, Digital Marketing, or a related field
5–8 years of experience in analytics, digital marketing, or related roles, with exposure to stakeholder and project management in large-scale environments
Strong SQL proficiency (mandatory) with hands-on experience in Excel, PowerPoint, and dashboarding tools (e.g., Power BI, Tableau, Adobe Analytics)
Demonstrated experience in consumer analytics, audience management, and digital marketing, with strong data interpretation and insight generation capabilities
Ability to translate complex data into clear, business-ready insights and communicate effectively with both technical and non-technical stakeholders
Strong experience in managing and integrating multiple data sources to support data-driven decision-making
Experience in KPI tracking, campaign performance analysis, and A/B testing (setup and interpretation)
Familiarity with social media analytics platforms (e.g., Sprinklr, Hootsuite) and digital ecosystem data
Ability to operate in fast-paced, ambiguous environments with strong problem-solving and adaptability
Strong collaboration and stakeholder management skills, with the ability to influence and drive outcomes
High learning agility, curiosity, and ability to thrive in evolving environments
Strong technical aptitude and credibility in data and analytics tools
Excellent written and verbal communication skills in English
Master's degree in Analytics, Digital Marketing, or a related field
Prior experience working with global or English-speaking stakeholders
Working knowledge of data science concepts and tools (e.g., Python)
Basic financial acumen with understanding of key business and performance metrics Roles and Responsibilities:
Lead consumer analytics initiatives by leveraging first-, second-, and third-party data to generate actionable insights and recommendations for business teams
Design and implement analytical solutions to address business questions, ensuring high-quality, insight-driven outputs
Analyze and mine cross-platform data to identify trends, patterns, and growth opportunities in consumer behavior
Develop integrated insights by consolidating multiple data sources into a unified consumer view across digital and offline touchpoints
Track and evaluate key performance indicators (KPIs) to measure campaign effectiveness and overall marketing performance
Drive CRM and data ecosystem enhancements by improving data availability, targeting, segmentation, and engagement strategies
Collaborate with cross-functional teams to deploy scalable analytics solutions, ensuring alignment with global standards and local business needs
Leverage tools and frameworks to enable predictive and prescriptive analytics, supporting real-time and strategic decision-making
Integrate and monitor digital and offline data sources to deliver a holistic performance view and identify optimization opportunities
Drive continuous improvement by identifying trends, anomalies, and optimization opportunities across datasets
Establish robust, scalable processes for data handling, analysis, and reporting to ensure data quality and integrity
Evaluate marketing initiatives and communicate insights, recommendations, and performance outcomes to stakeholders