Key Responsibility Areas (KRA) – CRM & Shopify Expert (Mimamsaa D2C)

1.Shopify Store Ownership (D2C Focus)

Manage endtoend operations of the Mimamsaa Shopify store: product upload, collections, pricing, inventory sync, and SEOfriendly descriptions.
Optimize UX: homepage, category pages, product pages, and checkout flow to maximise conversion and reduce cart abandonment.
Ensure mobilefirst, fastloading, and brandconsistent experience that reflects Mimamsaa's premium positioning.

2.CRM & Customer Lifecycle (Direct Sales)

Own the CRM (e.g., Klaviyo, HubSpot, or similar) for all direct Mimamsaa customers (website, WhatsApp, email, Instagram DMs).
Build and manage customer segments based on AOV, frequency, product affinity, and engagement for hyperpersonalised communication.
Design and run lifecycle flows: welcome series, postpurchase, reengagement, winback, and VIP/customerclub journeys.

3.Email & SMS Marketing (D2C)

Plan and execute weekly/monthly campaigns: new launches, festivals, sales, backinstock, and exclusive drops for Mimamsaa's community.
A/B test subject lines, creatives, offers, and CTAs to improve open rates, CTR, and conversion.
Ensure all emails/SMS align with Mimamsaa's brand voice, tone, and visual identity.

4.Data, Reporting & Retention

Track and report on key D2C metrics: conversion rate, AOV, LTV, CAC, repeat purchase rate, and email/SMS performance.
Provide actionable insights to the founder on customer behaviour, retention, and opportunities to increase LTV.
Maintain clean, GDPRcompliant customer data and ensure seamless sync between Shopify, CRM, and other tools.

5.CrossChannel Integration

Work closely with the founder and creative team to align CRM campaigns with new collections, lookbooks, and brand storytelling.
Support performance marketing (Meta, Google) with CRM data, audience insights, and creatives for retargeting and lookalikes.
Ensure a seamless customer journey from discovery (social/ads) purchase (Shopify) retention (CRM).

Ideal Fit for Mimamsaa

2–4 years in ecommerce, with proven experience in Shopify and a CRM platform (Klaviyo, HubSpot, etc.) for D2C brands.
Strong analytical mindset with handson experience in email/SMS marketing, lifecycle automation, and retention.
Comfortable in a founderled, premium fashion brand and able to work independently with minimal supervision.
Obsessed with customer experience, data, and brand consistency – not just pushing sales.

CRM and Shopify Expert