About the Role

We are looking for a highly strategic and experienced Senior Manager – Social Media Strategy to lead the social media function for a portfolio of leading brands. This role goes beyond campaign execution—it requires building long-term brand strategies, driving creative excellence, mentoring high-performing teams, strengthening client partnerships, and ensuring measurable business impact through social media.

You will work closely with founders, clients, creative teams, influencer marketing, performance marketing, and brand strategy teams to build integrated campaigns that create meaningful business outcomes while shaping the future of social media within the agency.

Key Responsibilities

Strategic Leadership & Business Growth

• Define and lead the overall social media strategy for multiple enterprise and high-growth client accounts.
• Develop annual, quarterly, and campaign-specific social media strategies aligned with business objectives and brand positioning.
• Identify new opportunities to grow client accounts through innovative social media initiatives and integrated digital campaigns.
• Partner with leadership to strengthen the agency's social media capabilities and service offerings.
• Translate business goals into scalable social media frameworks that deliver measurable impact.

Client Leadership & Strategic Consulting

• Serve as the senior strategic advisor for key client accounts.
• Lead client workshops, strategy presentations, annual planning sessions, and quarterly business reviews.
• Build trusted relationships with senior client stakeholders and decision-makers.
• Provide proactive recommendations based on industry trends, consumer behavior, and platform evolution.
• Drive client satisfaction, long-term retention, and account growth through strategic excellence.

Creative & Content Leadership

• Establish creative direction across all social media initiatives.
• Oversee ideation for platform-native content including Reels, Short-form Videos, LinkedIn Content, YouTube Shorts, Carousels, Static Creatives, Creator-led Campaigns, and emerging content formats.
• Ensure every piece of content aligns with brand positioning, audience insights, and platform best practices.
• Raise the creative benchmark across all client accounts by continuously challenging existing approaches.
• Foster a culture of experimentation, innovation, and creative excellence.

Team Leadership & Capability Building

• Lead, mentor, and develop a team of Social Media Managers, Strategists, Executives, and Content Specialists.
• Establish clear performance expectations, coaching plans, and career development opportunities.
• Drive collaboration across Creative, Influencer Marketing, Brand Solutions, Account Management, and Performance Marketing teams.
• Build scalable processes for planning, approvals, publishing, reporting, and quality assurance.
• Foster a high-performance culture focused on accountability, ownership, and continuous learning.

Campaign Planning & Integrated Marketing

• Lead integrated social media campaigns across product launches, employer branding, influencer collaborations, seasonal campaigns, and brand-building initiatives.
• Ensure seamless execution by aligning cross-functional teams throughout campaign planning and delivery.
• Guide brands in leveraging creator partnerships, community engagement, paid media integration, and emerging digital opportunities.
• Drive innovation by introducing new campaign formats and audience engagement strategies.

Community & Brand Engagement

• Define and evolve brand voice across multiple client accounts.
• Oversee community management strategies that strengthen customer relationships and brand affinity.
• Identify opportunities to participate in relevant conversations, cultural moments, and industry trends while maintaining brand authenticity.
• Support reputation management during high-visibility campaigns and sensitive communication scenarios.

Performance & Optimization

• Own performance measurement across all social media initiatives.
• Analyze key metrics including reach, engagement, impressions, audience growth, saves, shares, click-through rates, watch time, conversions, and ROI.
• Translate analytics into strategic recommendations and optimization plans.
• Present performance insights and future growth opportunities to clients and internal leadership.
• Build reporting frameworks that clearly demonstrate business impact.

Innovation & Platform Excellence

• Stay ahead of platform updates, emerging technologies, AI tools, content formats, and evolving digital behaviors.
• Introduce innovative ideas inspired by creator economy trends, consumer insights, and platform innovation.
• Champion experimentation while balancing creativity with performance objectives.
• Continuously evolve internal best practices and knowledge-sharing initiatives across the organization.

What We're Looking For

• 4–8 years of experience in Social Media Marketing, preferably within a digital marketing, advertising, influencer marketing, or integrated creative agency.
• Proven experience leading strategic social media initiatives for multiple client brands.
• Strong understanding of brand strategy, digital marketing, content ecosystems, audience behavior, and platform best practices across Instagram, LinkedIn, X (Twitter), Facebook, YouTube, and emerging social platforms.
• Demonstrated experience managing and mentoring high-performing teams.
• Excellent client-facing communication, presentation, and stakeholder management skills.
• Strong commercial understanding with the ability to identify opportunities for account growth and client retention.
• Excellent project management skills with the ability to manage multiple priorities and deadlines.
• Data-driven mindset with experience interpreting social media analytics and translating insights into strategic recommendations.
• Highly organized, proactive, and comfortable thriving in a fast-paced agency environment.
• Passion for storytelling, digital culture, innovation, and building impactful brand experiences.

Employee Benefits & Perks

Flexible Work Culture

We focus on outcomes, not rigid rules. You'll have the autonomy to manage your work, with a culture built on trust and accountability.

Health & Accident Insurance

Your wellbeing matters to us. We provide comprehensive health and accident coverage to support you when it counts.

Complimentary Meals

Breakfast, lunch, and snacks are on us—so you can stay focused and energized throughout the day.

Sports & Outdoor Activities

From cricket matches to badminton games and monthly hikes, we keep things active with at least two sports events every month.

Upskill with Us

Get access to learning platforms like Udemy and mentorship to continuously build your marketing and leadership skillset.

Performance Gets Rewarded

We recognize and reward exceptional work through regular incentives, quarterly and annual awards, and ongoing appreciation.

Why should you join us

• In case you value the opportunity to work on real and challenging marketing problems.
• In case you value high involvement from founders and learning directly from them.
• In case you value having the autonomy to experiment, innovate, and make strategic decisions.
• In case you care about working alongside genuine, honest, and ambitious teammates who will always have your back.
• In case you value contributing beyond your core responsibilities and being recognized and rewarded for your impact.
• In case you believe in continuous learning and want an organization that invests in your long-term growth.
• In case you want to work on the cutting edge of social media, branding, creator marketing, and digital strategy.
• In case you are looking for a long-term opportunity where you can grow into a leadership role while helping build the agency.

Why shouldn't you join us

• In case you are looking for a product company—we aren't one.
• In case you are looking for a highly structured corporate environment with rigid hierarchies—we operate as a fast-moving, entrepreneurial company.
• In case you prefer execution-only roles with limited ownership—this role demands strategic thinking and leadership.
• In case you are looking for the highest salary bracket in the industry—we may not be the right fit.

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location: Bommanahalli, Bangalore

Senior Manager - Social Media Strategy