Job Description

CACTUS is hiring a Digital Marketing Specialist to support its client services in Korea, targeting Korean researchers and academics to drive conversions for the client's webshop.

We are seeking an India-based specialisthands-on experience with the Naver advertising ecosystem to manage campaign activation, execution, and optimization. You will primarily work with platforms such as Naver Search (Power Link), Naver GFA, Hibrainnet, ResearchGate.

This is a 6-month contractual opportunity.

Job Responsibilities

Set up and manage Naver Search Ads (Power Link) targeting Korean-language research and academic keywords.
Plan and execute Naver GFA (GFA - Guaranteed for Advertisers) campaigns across Naver Cafe communities and the Naver news feed.
Manage Hibrainnet display ad placements targeting the Korean academic and research community.
Manage ResearchGate advertising campaigns for the Korea market.
Write and localize ad copy, headlines, and CTAs in natural Korean, tailored to each platform.
Monitor campaign performance daily, tracking CTR, CPC, impressions, and conversion rates.
Optimize keyword bids, audience targeting, and creatives based on performance data.
Prepare monthly campaign performance reports for internal stakeholders and client review.
Collaborate with the account manager on campaign approvals and creative feedback.
Provide insights on Korean academic community behavior and platform-specific best practices.

Qualifications and Prerequisites

Professional level Korean language proficiency (written and spoken) TOPIK certification will be an added advantage.
At least 2 years of experience in digital marketing or paid media campaign management, with hands-on experience running campaigns on Naver Search Ads (Power Link) and/or Naver GFA.
Strong understanding of the Korean digital advertising ecosystem, particularly Naver as the primary search and discovery platform.
Proven ability to analyze campaign performance, optimize campaigns, and prepare performance reports.
Experience working with Hibrainnet or other academic/research-focused advertising platforms in Korea will be preferred.
Prior exposure to academic publishing, research services, or B2B digital marketing is a plus.
Familiarity with Naver Cafe community targeting and engagement with academic or research communities.
Experience marketing to researchers, graduate students, or academic institutions in Korea will be an added advantage.

Benefits of this Role

. Flexibility. You can work from anywhere in India.
. You will have unlimited access to exclusive interviews with industry experts, articles on the latest industry trends.
. You will be exposed to research carried out worldwide and will get an insider's view of the burgeoning, multi-million-dollar publishing industry.

Application Process

If you have a passion for enhancing research communication and expertise in one or more of our specialized subject areas, join us in making a profound impact on the global academic community. Apply today!

If you face any difficulties while attempting the test, email us at

Additional Information

If you were associated with us in a similar role in the past, please contact us atbefore you apply/register.

About CACTUS

Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.

Awards and Recognition

Employers of the Future, 2024
Excellence in Employer Branding (Gold), 2024
ISO 17100 certification for translation services, 2024
Future of Workplace Disruptor, 2023
Top 100 Companies for Remote Jobs (Ranked #14), 2023
Three-star Eruboshi certification, 2023
India's Best Workplaces™ for Women (Top 100), 2022
Quartz's Best Companies for Remote Workers, 2022
HR Asia's Best Companies to Work for in Asia, 2021

Contractor, Digital Marketing (Korean Market)