Role - Product Marketer

Job location - Chennai (Work from office)

Roles & Responsibilities:

1. Sales Enablement:

- Collaborate with the sales team to develop sales enablement materials, including sales presentations, product guides, and competitive analysis.

2. Video Marketing:

-Develop and write storyboards and scripts for video content.

-Transform product modules into engaging videos and guides with technical expertise.

-Create innovative short and long-form video content to keep the audience engaged.

-Utilize creativity and strategic thinking to produce compelling video narratives.

-Collaborate with the marketing team to align video content with overall marketing strategies.

-Stay updated on the latest video marketing trends and technologies to ensure content remains fresh and relevant.

-Familiarity with basic videography and editing knowledge earns brownie points.

-If you have experience in front of the camera, such as presenting videos or working as an RJ, it is a huge plus

3. Market Research:

- Conduct market research to identify customer needs, market trends, and competitive landscape.

- Analyze data and insights to develop customer personas and segmentations.

- Assist in the development of marketing strategies based on market research findings.

4. Partner Marketing:

- Collaborate with strategic partners to develop joint marketing initiatives, including co-branded campaigns, events, and collateral.

- Assist in creating partner enablement materials, such as partner playbook and co-marketing guidelines.

- Track and report on partner marketing activities to assess effectiveness and ROI.

5. Website Management:

- Support website management efforts by updating content, optimizing user experience, and ensuring accurate product information.

- Work with the design and development teams to implement website enhancements and drive continuous improvement.

- Monitor website analytics to identify areas for improvement and make data-driven recommendations.

6. Social Media and Content Creation:

- Draft engaging social media posts across various platforms to promote products and engage with customers.

- Contribute to the development of content marketing materials, such as blog articles, white papers, and case studies.

- Collaborate with the creative team to create visually appealing and impactful content.

7. User Education:

Assist in the development of user education materials, including product documentation, tutorials, and video guides.

-Conduct user research to understand user needs and challenges in using our products. Collaborate with the customer success team to gather feedback and improve user education materials.

Product Marketing Specialist