Quote from Hiring Manager

Are you ready to step into the world of iconic spirits and unleash your creativity with some of the most beloved brands We have an exciting opportunity for a highly motivated candidate to join the India marketing team as the Assistant Brand Manager to work on our world class portfolio of premium Tequila, Gin and Rum brands in some of the fastest growing and most exciting spirit categories.

Meaningful Work From Day One

Develop plans and lead the execution to grow in India market the awareness, equity and penetration of our Tequila Brands (El Jimador), Gin Mare and Diplomatico Rum

What You Can Expect

Lead the growth of our most emerging brands portfolio - Tequila, Gin and Rum
Complete ownership of developing and executing the annual brand plans to meet the brand ambitions in line with business strategy
Own the new product launch planning and execution for the portfolio
Be the voice of the consumer internally -Serve as the primary point for generating consumer and competitive intelligence and cascade through the organization and communicate back to the brand
Be the internal champion and energizer for the emerging brands
Responsible for impeccable budget management with a strong ROI focus
Leverage the Brown-Forman Growth Framework to develop marketing/activation campaigns that resonate with target consumers and build mental and physical availability across all channels of the trade
Develop and maintain relationships with third-party brand partners, agencies and vendors, ensuring that they provide high-quality and cost-effective marketing services

What You Bring To The Table

Bachelor's or Post Graduation Degree with 3 to 5 years marketing experience
Additional experience in sales/trade marketing will be an added advantage, thought not mandatory
Strong experience in super premium and luxury consumer products or lifestyle industry, experience in alcobev will be a plus
Ability to analyze data - structured/unstructured & consumer studies and distill actionable insights that inform impactful business and brand decisions
Proven expertise in conceptualizing high impact experiential brand and marketing activation programs
High level of comfort with and hands on familiarity in planning & executing social media and content marketing campaigns
Experience in identifying, conceptualizing and executing brand collaborations with other super premium / luxury brands
High degree of independent judgment and initiative, in a team-oriented, fast paced, self-managed environment
Ability to judiciously plan and track marketing budgets with a strong ROI mindset
Demonstrated ability to work on projects with cross-functional teams and deliver them on time
Excellent interpersonal skills, oral and written communication skills

What Makes You Unique

Your curiosity, creativity and growth mindset
Your passion to always be on the top of latest cultural trends and what's happening out there in the consumer culture
Your ability to zoom out and look at opportunities strategically and at the same time ability to zoom in to plan & execute with excellence with an eye for detail
Your knack for developing strong relationships with internal & external stakeholders and influence them even without authority to always get things going

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#diplomatico

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe, Africa, APAC Division

Function: Marketing

City

Gurgaon

State: Haryāna

Country: IND

Req ID: JR-00010315

Assistant Brand Manager - Emerging Brands