Job Description

KRA (Accountabilities) (Max 1325 Characters)	Supporting Actions (Max 1325 Characters)
KRA1	Branding and Improving Brand Equity	. (R) Identify the locations for the hoarding placement, wall paintings etc. and timely distribution of the sales promotion material . (R) Organize promotional activity as per the plan for Territory in order to drive positive brand equity index . (R,A) Create awareness of value added services like Mobile Lab, Information Centre, Toll Free Number etc for dealers, retailers and end customers
KRA2	Business Delivery	. (R) Ensure easy availability and replenishment of allied products as per agreed SLAs, communication of pricing, discounts of allied products to UBS outlets . (R) Ensure the achievement of the sales target for the Depot (including UBS allied products) at agreed price positions . (R) Ensure timely collection of payments for keeping receivables under control / follow-up for timely collection of payment against sold material in the assigned area . (R) Explore the possible locations for new inventory points within the assigned territory in line with i2 network analysis . (R) Follow up with Zonal coordinator-UBS for setting up of UBS of identified counters
KRA3	Business Development	. (R) Work towards increasing the business and profitability of channel partners by helping them in increasing sales from existing customers and in acquisition of more customers
KRA4	Channel Management	. (R) Collect the security deposit at the time of appointment dealer and enhance it according to the norms of the company and exposure in the market place . (R) Ensure that UBS outlets deal in all category of products . (R) Identify channel partners for prospective UBS format and develop UBS stores . (R) Monitor dealer's / customer's credit worthiness and alert management in case of any adverse developments . (R,A) Adhere to call cycle plan, collect the orders & payments and update SFA on real time basis . (R,A) Execute the retailer meets, counter meets for sub dealers in assigned area . (R,A) Track retailer level sales, stock replenishment through continuous monitoring
KRA5	Competition Tracking	. (R) Obtain first hand information about competitors at retailer level on Cemtrak parameters (NR, DOD, CS, ACV, MS)
KRA6	Customer Service and Responsiveness	. (R) Provide effective customer care service and attend the product and service related queries and resolve grievances as per SLAs to ensure customer loyalty and satisfaction
KRA7	Influencer Management	. (R,A) Organize sales promotion activity at all UBS outlets and promote UBS outlets through technical / sales meet
KRA8	Sales and Marketing Plan	. (R) Derive sales plan with dealer and retailer, product-wise, month wise to ensure desired counter share and market share achievement

Channel Relationship Manager NT