Senior Performance Marketing Manager

Location: Chennai

Work Mode: Full-Time, Work From Office

Experience: 4–7 years

Employment Type: Full-time

Department: Performance Marketing

Reporting To: CEO

About Spinta Digital

Spinta Digital is a full-service digital marketing and creative agency working with ambitious brands across healthcare, D2C, wellness, real estate, education, SaaS and technology.

We are looking for a Senior Performance Marketer who has strong hands-on experience across both Lead Generation and E-commerce campaigns, with a deep understanding of tracking, attribution and conversion optimisation.

This is a hands-on role for someone who understands that performance marketing is not simply about running ads — it is about building the complete journey from tracking and targeting to acquisition, conversion and revenue.

The Role

You will be responsible for planning, executing, managing and optimising paid advertising campaigns across Meta Ads and Google Ads, covering both lead-generation and e-commerce businesses.

A critical part of this role is having strong technical knowledge of conversion tracking and measurement, including Meta Conversions API (CAPI), Google Enhanced Conversions, GA4, Google Tag Manager and server-side/event-based tracking.

You should be comfortable getting into the technical side of tracking rather than depending entirely on developers or analytics teams.

Key Responsibilities

Paid Media Management

Plan and execute performance marketing strategies across Meta Ads and Google Ads.
Manage both Lead Generation and E-commerce campaigns.
Develop campaign structures based on business objectives, customer journey and funnel stages.
Manage budgets and optimise campaigns to achieve CPA, CPL, ROAS, CAC and revenue targets.
Develop audience strategies including prospecting, retargeting, lookalikes and customer audiences.
Manage campaign testing across audiences, creatives, offers, landing pages and messaging.
Identify opportunities to scale winning campaigns while maintaining efficiency.
Continuously monitor campaign performance and take corrective action when targets are not being achieved.

E-commerce Performance

Manage campaigns focused on product purchases and revenue generation.
Work with Shopify and other e-commerce platforms.
Understand the complete funnel from Landing Page → Product View → Add to Cart → Checkout → Purchase.
Optimise campaigns based on ROAS, CAC, AOV, conversion rate and contribution margin.
Work with product feeds and Google Merchant Center.
Understand Shopping / Performance Max / Search / Display / YouTube campaign ecosystems.
Identify funnel leakage and work with CRO/creative teams to improve conversion rates.

Lead Generation

Build and optimise campaigns for lead generation across multiple industries.
Work with different lead-generation objectives including enquiries, consultations, registrations, applications and qualified leads.
Understand the difference between Lead, MQL, SQL and actual revenue.
Optimise campaigns based on lead quality and downstream conversion rather than simply CPL.
Work with CRM data to understand which campaigns, audiences and keywords are generating actual business.
Develop strategies for improving lead quality while maintaining acquisition efficiency.

Tracking & Attribution — Critical Requirement

The candidate must have hands-on experience implementing and troubleshooting conversion tracking, not just using dashboards to read campaign results.

You should have experience with:

Meta
Meta Pixel implementation
Meta Conversions API (CAPI)
Event setup and mapping
Event deduplication
Browser + server-side event tracking
Event Match Quality
Advanced Matching
Purchase, Lead, ViewContent, AddToCart and other standard events
Meta Events Manager
Diagnosing discrepancies between Meta and website/CRM data
Google
Google Enhanced Conversions
Google Ads conversion tracking
GA4
Google Tag Manager
Google Analytics events and conversions
Google Merchant Center
Google Ads ↔ GA4 integration
Offline conversion imports where applicable
Understanding GCLID / UTM parameters and attribution
Analytics & Attribution
GA4
Google Tag Manager
UTM strategy
Cross-channel attribution
Understanding discrepancies between Meta, Google Ads, GA4 and Shopify/CRM
Ability to audit tracking setups and identify data gaps
Understanding first-party and server-side tracking concepts
Experience working with tools such as Elevar, Northbeam or similar attribution/tracking platforms is a strong advantage.

Creative & CRO Understanding

A strong performance marketer should understand creative — not just media buying.

You will:

Analyse which creatives are driving CTR, CVR and conversions.
Work with designers and copywriters to develop better-performing ads.
Identify creative fatigue.
Recommend new creative concepts based on campaign data.
Provide clear briefs for new ad creatives.
Analyse landing pages and identify potential conversion issues.
Work with the creative and development teams to improve the overall customer journey.
Reporting & Analysis
Prepare regular performance reports and dashboards.
Analyse campaign performance at campaign, ad set/ad group, keyword, creative and audience levels.
Identify the why behind performance changes rather than simply reporting numbers.
Provide clear recommendations and action plans.

Track key metrics including:

ROAS
CAC
CPA
CPL
CTR
CPC
CPM
Conversion Rate
AOV
Revenue
Lead Quality
Funnel Conversion Rates

Requirements

4–7 years of hands-on performance marketing experience.
Strong experience managing both Lead Generation and E-commerce campaigns.
Strong hands-on experience with Meta Ads Manager and Google Ads.
Proven experience managing meaningful advertising budgets.
Strong understanding of conversion tracking and attribution.
Hands-on implementation experience with Meta CAPI.
Hands-on implementation experience with Google Enhanced Conversions.
Strong understanding of GTM and GA4.
Experience with Shopify/e-commerce platforms is preferred.
Strong analytical and problem-solving skills.
Ability to independently identify performance issues and implement solutions.
Strong understanding of the relationship between media buying, creative, landing pages, tracking and conversion rates.

Good to Have

Experience with Shopify and D2C brands.
Experience with healthcare, wellness, education, real estate or SaaS lead generation.
Experience with CRM integrations and offline conversion tracking.
Experience with Elevar, Northbeam or similar attribution platforms.
Experience with Google Merchant Center and Performance Max.
Experience with Looker Studio.
Basic understanding of HTML, JavaScript and data layers.
Experience with server-side tracking.
Experience managing large monthly advertising budgets.

What We're Looking For

We are not looking for someone who simply knows how to boost campaigns or set up ads based on a checklist.

We want someone who can look at a business and answer:

Where are the customers coming from

Which campaigns are actually generating revenue

Where are we losing customers

Is the tracking reliable

What should we change

And how do we scale without destroying efficiency

You should be comfortable going deep into campaign data, tracking systems and customer journeys.

You should also be willing to get your hands dirty with GTM, Events Manager, GA4 and conversion tracking implementations when required.

Why Join Spinta Digital

Work across both Lead Generation and E-commerce accounts.
Exposure to multiple industries and business models.
Work closely with creative, strategy, technology and analytics teams.
Opportunity to work on sophisticated tracking and attribution setups.
Exposure to large-scale performance marketing campaigns.
Opportunity to grow into a Performance Marketing Lead / Growth Director role.
Work in a fast-moving agency environment where performance and commercial outcomes matter.

Apply (Mail to [HIDDEN TEXT], with the subject line as Performance Marketing Linkedin Post)

Please share your CV along with examples of campaigns you have managed, including the industries, approximate budgets, objectives and results achieved.