Role Overview

We are looking for a results-driven, analytical SEO Specialist to take full ownership of our organic search performance, drive targeted web traffic, and improve keyword rankings across search engines. In this role, you will be responsible for executing end-to-end technical SEO audits, on-page content optimizations, link-building initiatives, and performance reporting.

If you thrive on uncovering search intent, adapting to algorithm updates, and turning data into actionable growth strategies, we want you on our team.

Key Responsibilities (What You'll Do)

1. On-Page & Content Strategy

Perform in-depth keyword research to identify high-converting, low-competition search terms and mapping search intent (informational, commercial, transactional).
Optimize title tags, meta descriptions, header hierarchy (H1-H6), internal linking, and image alt texts to improve on-page SEO.
Collaborate closely with content writers and marketing teams to build topic clusters and optimize new and existing landing pages.

2. Technical SEO & Auditing

Conduct routine technical SEO audits to resolve site speed issues, broken links, 404 errors, crawl errors, and indexation issues.
Monitor site health, XML sitemaps, robots.txt, canonical tags, and structured data/schema markup.
Optimize web performance for Core Web Vitals (LCP, CLS, INP) and ensure seamless mobile responsiveness.

3. Off-Page & Digital PR

Develop and execute ethical, high-quality backlink strategies through outreach, guest blogging, broken link building, and content syndication.
Conduct competitor backlink profile analysis to identify untapped authority-building opportunities.

4. Analytics & Reporting

Track and report on core SEO metrics including organic traffic, SERP rankings, conversion rates, and domain authority.
Utilize Google Analytics 4 (GA4), Google Search Console, and SEO suites (Ahrefs, Semrush, Screaming Frog) to extract insights and refine strategies.
Build dynamic performance dashboards (e.g., Looker Studio) for executive reporting.

Requirements & Qualifications

Experience: 2–4 years of proven experience in organic Search Engine Optimization (agency or client-side).
SEO Tool Mastery: High proficiency with Google Search Console, GA4, Semrush, Ahrefs, and Screaming Frog.
Technical Understanding: Basic working knowledge of HTML, CSS, and how JavaScript impacts web crawling and rendering.
Analytical Mindset: Strong data analysis skills to turn raw numbers into strategic growth recommendations.
Algorithm Knowledge: Up-to-date with Google's core updates, ranking factors, E-E-A-T guidelines, and search industry trends.
Communication: Excellent verbal and written English communication skills to present insights to stakeholders.

Search Engine Optimization Specialist