Role: Group Account Manager - Creator Marketing/Influencer Marketing

Company: Integrated digital-first media agency

Location: Basavanagudi, Bengaluru

Full-time, in-office role

Role Overview

As Group Account Manager – Creator Marketing, you'll lead the planning and delivery of creator-led campaigns across the full breadth of the creator economy — from individual creators and niche communities to large multi-creator collectives and platform-native talent. You'll own a portfolio of client relationships, guide the teams executing against them, and make sure every campaign translates brand objectives into work that genuinely lands with audiences.

This is a role that sits where strategy, relationships, and execution meet. You'll be the steady point of contact clients trust, the person who keeps campaigns moving, and a mentor to the people around you — all while keeping a sharp eye on what's working and what could work better.

Why This Role Matters

Creator marketing is at the heart of how brands stay culturally relevant today, and you'll be one of the people shaping how we delivers on that promise. The relationships you build and the campaigns you run directly influence how our clients show up across the internet — and how creators experience working with us.

You'll have real ownership here. We'll work closely with you, back your judgement, and give you the room to grow into a leader who shapes not just campaigns, but how the team thinks about creator marketing as a whole. Your voice will help define what good looks like.

Key Responsibilities

Lead client relationships

Own a portfolio of key client accounts, acting as the senior point of contact across creator marketing campaigns.
Understand each client's brand, audience, and goals deeply, and translate them into creator strategies that deliver.
Build long-term trust by being reliable, proactive, and clear in every interaction.
Identify opportunities to grow accounts through new campaign formats, creator partnerships, and platforms.

Drive creator campaigns end to end

Plan and oversee creator-led campaigns across the full spectrum of the creator economy — individual creators, communities, and large creator collectives.
Match the right creators to the right briefs based on audience fit, content style, and campaign objectives.
Manage timelines, deliverables, and budgets across multiple campaigns running in parallel.
Work closely with creators and internal teams to keep content on-brief, on-brand, and on-time.

Guide and support the team

Lead and mentor account and execution team members, helping them grow in confidence and capability.
Review work, give clear feedback, and set a strong example of how to manage clients and campaigns well.
Coordinate across strategy, creative, and operations teams to keep work joined-up and moving smoothly.

Monitor and optimise performance

Track campaign performance against agreed objectives and report clearly to clients and internal stakeholders.
Use creator and campaign data to understand what's working and make sharper recommendations over time.
Keep clean, organised records of campaign briefs, creator information, and deliverables using the team's management system.

Skills & Requirements

Strong understanding of the creator economy across platforms — Instagram, YouTube, and emerging formats.
Proven experience managing creator, influencer, or social-led campaigns from brief to delivery.
Confident client-facing skills: you can lead a conversation, manage expectations, and build trust.
Ability to juggle multiple campaigns and accounts without dropping the details.
Comfort with creator vetting, negotiation, and relationship management.
Solid grasp of campaign budgeting, timelines, and deliverable tracking.
Experience reading campaign performance data and turning it into clear recommendations.
Excellent written and verbal communication.
Experience guiding or mentoring junior team members.
A genuine interest in internet culture, content, and what makes audiences engage.

Good-to-Have Skills

Experience working with creator collectives or managing multi-creator campaigns at scale.
Familiarity with paid amplification of creator content.
Exposure to consumer or digital-native brands across categories.
Working knowledge of campaign and project management tools.

Soft Skills

Calm and organised, even when several campaigns are live at once.
Proactive — you spot issues and opportunities before they're flagged to you.
A natural relationship-builder, with clients and creators alike.
Collaborative and generous with your knowledge as a mentor.
Adaptable, with a real curiosity about culture and what's next.

Experience & Background

5+ years of experience in creator marketing, influencer marketing, social media, or account management.
Background in agencies, media companies, or creator-led startups is a strong plus.
Prior experience leading client relationships and managing people.
A degree in marketing, communications, media, or a related field is welcome, but a strong track record matters more.

Note: Given the fast-paced, always-on nature of creator marketing, this role may occasionally require flexibility around live campaign moments, including some evening or weekend availability when campaigns are in motion.

Skills: content marketing,management,influencer marketing,campaigns