About Us

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto Make Life Simple inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, colour, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What's in it for YOU

SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
Dynamic, Inclusive and Diverse team culture
Gender Neutral Policy
Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Responsible for leading a team to manage the Loyalty program for the SBI Credit Cards portfolio optimize redemption rate and rewards costs.

Role Accountability

Devise and implement rewards and loyalty programs execution plan to manage redemption rate withing a given cost per point and within overall assigned budgets
Manage rewards processes from control standpoint and perform checks to prevent misuse of reward points
Develop and nurture strategic and tactical partnerships & programs at a regional & national level for direct deals on redemption
Manage agency relationships for rewards fulfillment and ensure their service delivery levels are in line with agreed SLAs
Work with Cross functional team of IT and Finance to ensure proper reporting of rewards
Monitor budget adherence in redemption rate and cost per point and highlight need for additional funds to keep pace with business volumes
Oversee timely preparation and dissemination of reward and loyalty program data for board reporting purposes
Scan the market to identify best practices/latest trends in rewards/loyalty programs and recommend the same for adoption within SBI Card
Ensure proper documentation of program level data and business processes for audit readiness
Ensure process documentation and compliance adherence

Measures of Success

Cost per Point Movement
Cash to non-cash redemption Ratio
No adverse observations in internal / external audits
Cost adherence in rewards & loyalty program management
Engagement Matrix / Customer Satisfaction Index
Process adherence as per MOU

Technical Skills / Experience / Certifications

Good Knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
Knowledge of loyalty & rewards preferred

Competencies critical to the role

Planning & Organizing
Relationship Management
Teamwork & Collaboration
Analytical Ability
Negotiation & Influencing
Innovation & Problem Solving

Qualification

MBA /PGDBM in Marketing or any other relevant discipline

Preferred Industry

Payment Card Industry, Retail & travel

Deputy Vice President - Rewards and Loyalty