Shape & Elevate Brand Identity

Serve as the primary custodian of the Bodycraft visual brand identity across all touchpoints—from social media to in-store environments
Evolve our visual language to reflect our transformation into an integrated beauty and wellness destination
Create a cohesive design system that works across the clinic and salon, to build long-term brand equity and recall.
Develop stunning, distinctive visual assets that differentiate us in the market

Lead Creative Development

Conceptualise and design seasonal campaigns that communicate our unique positioning
Create compelling visual stories that showcase the interconnected nature of beauty and wellness
Design in-store graphics and experiential elements for our physical spaces
Oversee photography and videography direction to ensure consistent visual storytelling
Have an opinion on our brand strategy
Craft print, digital, and environmental design solutions that elevate the member experience
Own new store visual merchandising, and play a pivotal role in ensuring consistent branding across all new stores

Build & Mentor Creative Talent

Lead and inspire a team of designers, photographers, and videographers
Provide constructive feedback and creative direction to help team members grow
Foster a culture of creative excellence and continuous innovation
Collaborate with marketing, retail, and operations teams to ensure brand consistency

Deliver Exceptional Execution

Translate strategic objectives into beautiful, effective visual solutions
Balance creative excellence with practical implementation requirements
Maintain quality control across all designed materials and experiences
Know when to adhere to brand guidelines and when strategic deviation serves the brand—break the rules when required.

Requirement:

Possess exceptional aesthetic sensibility and an eye for sophisticated, premium design
Understand how to create visuals that evoke emotion and build deeper brand connections
Have a stellar portfolio demonstrating your ability to develop distinctive visual identities
Stay current with design trends while maintaining a timeless approach
Have experience designing for premium lifestyle, wellness, or beauty brands (ideal, but not compulsory)

Bachelor's degree or equivalent in Graphic Design, Visual Communications, or related field

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Experience with photography direction and video production
Strong typography skills and understanding of print and digital production
Portfolio demonstrating versatility across brand identity, campaign design, and environmental graphics

Have 6+ years of experience in graphic design with at least 2 years in a leadership role

Creative Lead (ART)